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DOMO FÜR MEDIEN
Optimierung von Inhalt, Zielgruppe und Umsatz mit einheitlichen Daten
Jetzt können Sie all Ihre Daten in Domo zusammenführen. So erhalten Sie Einblick in die Interaktion zwischen Konsumenten und Inhalten und die Kontrolle über Ihre Erträge.
Medienunternehmen weltweit zählen auf Domo, um erfolgreich zu sein.
Programm-Optimierung ›
Datenverbindungen zu allen verkaufsseitigen Plattformen und Anzeigenservern zur Programm-Optimierung
Steigerung der Interaktionen ›
Verwendung wichtiger Kennzahlen zum Ausbau von Reichweite und Frequenz sowie zur Steigerung der Kundenbindung
Sell every impression at its best price
When every platform reports differently, revenue slips through the cracks. Domo brings inventory and campaigns into one governed view, updated as it happens, so you can act on what you see.
Allocate inventory based on demand
Drive more revenue from the inventory you have
Maximize fill rates across all campaigns and partners
One view of programmatic across all your partners
Bring every sell-side platform and ad server into one view, so you can compare performance and shift spend to what works. Track the metrics that drive programmatic revenue:
Revenue
Impressions
CPMs
Know what keeps your audience coming back
Your audience leaves signals across every channel, but they sit in separate tools. Domo brings them into one governed view so you can act on the full picture.
See how audiences engage across content and channels
Spot where you gain and lose attention
Find your next audience and revenue opportunity
Stop building client reports by hand
Daily and monthly reconciliation eats hours your team could spend elsewhere. Domo prepares the numbers and sends them out for you.
Simplify daily and monthly reconciliation
Send clients billing and results through automated reports
Track sales performance and pipeline projections
Put governed agents to work on your media and entertainment data
The data behind your dashboards is the data your AI agents run on. Start from agents built for media and entertainment teams, or create your own. Each one runs on governed data, keeps a human in the loop, and can only reach what a user's role already allows.
Content Summarization
Turn long content into short, scannable summaries so teams find what matters faster.
Sentiment Analysis
Read audience sentiment across reviews, social, and feedback to act on what people feel.
Live Tournament Tracker
Track scores, standings, and brackets for sports, gaming, and live events as they unfold.
Why customers love Domo
"Our customers are sophisticated marketers, so excel documents full of analytics were not cutting it... With Domo, we can now provide premium and real-time reporting, as well as an analyst on call to walk you through the data.
It's a completely different experience."
Gordon Plutsky
VP of Insights and Performance Marketing, IDG Communications
"Domo empowers us with the real-time fan feedback loop we need to transform the customer care experience."
Doug Kramon
Senior Director of Fan Support & Customer Care Operations, ESPN
"With Domo, we're able to show clients that being data-driven doesn't just mean having numbers. It means using data as a kind of superpower."
John McMurray
Senior Director of Marketing Analytics, Mindstream Media
