DOMO FOR MEDIA AND ENTERTAINMENT

Turn your audience data
into decisions

Domo brings your media and entertainment data into one governed platform, so every team and every AI agent works from the same
trusted view.

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Media companies worldwide trust Domo to deliver results.

How Domo helps media and entertainment companies

Unify your data, find what drives results, and put AI agents to work on it, all on one governed platform.

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Manage Yield ›

Protect revenue and lift fill rates across every campaign.

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Optimize programmatic ›

See revenue, impressions, and CPMs across every platform and partner.

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Grow your audience

Win and keep audiences with a clear view of how they behave.

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Cut reporting time ›

Send clients accurate billing and results without the manual work.

Sell every impression at its best price

When every platform reports differently, revenue slips through the cracks. Domo brings inventory and campaigns into one governed view, updated as it happens, so you can act on what you see.

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Allocate inventory based on demand

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Drive more revenue from the inventory you have

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Maximize fill rates across all campaigns and partners

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One view of programmatic across all your partners

Bring every sell-side platform and ad server into one view, so you can compare performance and shift spend to what works. Track the metrics that drive programmatic revenue:

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Revenue

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Impressions

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CPMs

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Know what keeps your audience coming back

Your audience leaves signals across every channel, but they sit in separate tools. Domo brings them into one governed view so you can act on the full picture.

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See how audiences engage across content and channels

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Spot where you gain and lose attention

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Find your next audience and revenue opportunity

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Stop building client reports by hand

Daily and monthly reconciliation eats hours your team could spend elsewhere. Domo prepares the numbers and sends them out for you.

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Simplify daily and monthly reconciliation

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Send clients billing and results through automated reports

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Track sales performance and pipeline projections

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Put governed agents to work on your media and entertainment data

The data behind your dashboards is the data your AI agents run on. Start from agents built for media and entertainment teams, or create your own. Each one runs on governed data, keeps a human in the loop, and can only reach what a user's role already allows.

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Content Summarization

Turn long content into short, scannable summaries so teams find what matters faster.

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Sentiment Analysis

Read audience sentiment across reviews, social, and feedback to act on what people feel.

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Live Tournament Tracker

Track scores, standings, and brackets for sports, gaming, and live events as they unfold.

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Creative Asset Vector Search

Search a creative library by meaning, not file names, so teams find the right asset fast.

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Why customers love Domo

"Our customers are sophisticated marketers, so excel documents full of analytics were not cutting it... With Domo, we can now provide premium and real-time reporting, as well as an analyst on call to walk you through the data.
It's a completely different experience."
Gordon Plutsky
VP of Insights and Performance Marketing, IDG Communications
See the story
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"Domo empowers us with the real-time fan feedback loop we need to transform the customer care experience."
Doug Kramon
Senior Director of Fan Support & Customer Care Operations, ESPN
See the story
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"With Domo, we're able to show clients that being data-driven doesn't just mean having numbers. It means using data as a kind of superpower."
John McMurray
Senior Director of Marketing Analytics, Mindstream Media
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