Join the AI + Data Tour for hands-on training, real customer stories, and time with Domo product experts near you.
Register now
Fireside Chat with Tom Thomas, FordDirect
Wednesday, April 1, 2026
Table of contents
Try Domo for yourself.
Free Trial
In this fireside chat, RJ Tracy of Domo interviews Tom Thomas from Ford Direct about how the company uses data and AI to help dealers sell and service cars. Tom explains their "AI sandwich" idea: data sits at the top and bottom while AI tools and solutions sit in the middle. He describes using platforms like Domo for easy access and Databricks for deeper technical work, and says they measure success by big company returns for central projects and smaller team or person gains for local tools.
Speakers
RJ Tracy
Chief Revenue Officer
RJ Tracy
Domo
Chief Revenue Officer
As Domo's CRO, RJ Tracy is responsible for aligning Domo’s strategic partner and sales initiatives and expanding the company’s partner and channel ecosystem. He has been with Domo for over 11 years, most recently as SVP of Partners, Strategic Development and Channel. During his tenure, RJ has developed and led teams that currently oversee more than 80% of Domo's customer base. He also recently led the development and scaling of the company’s consumption-based pricing model. In his free time, RJ likes to spend time in the outdoors with his family.
Tom Thomas
Sr. Vice President of Data Strategy, Analytics and AI
Tom Thomas
FordDirect
Sr. Vice President of Data Strategy, Analytics and AI
As vice president of data strategy, analytics & BI at FordDirect, Tom Thomas plays the lead role in maximizing FordDirect’s unique position in the automotive industry by providing analytic solutions that measure and drive cross-channel and cross-tier digital performance so that Ford Motor Company, Ford Dealers, and Lincoln Retailers can make a more effective and efficient connection with their customers.
Domo transforms the way these companies manage business.
