Fireside Chat with Tom Thomas, FordDirect

In this fireside chat, RJ Tracy of Domo interviews Tom Thomas from Ford Direct about how the company uses data and AI to help dealers sell and service cars. Tom explains their "AI sandwich" idea: data sits at the top and bottom while AI tools and solutions sit in the middle. He describes using platforms like Domo for easy access and Databricks for deeper technical work, and says they measure success by big company returns for central projects and smaller team or person gains for local tools.

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