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Fireside Chat with Aidan Lyons, FanCapital
Wednesday, April 1, 2026
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In this fireside chat, Mark Boothe, CMO of Domo, interviews Aidan Lyons, CEO of FanCapital, about using data to grow sports audiences and revenue. Aidan explains they build digital and physical inventory so teams own fan data, use real-time insights (like push notifications and audience overlap) to engage fans, and monetize via B2C and evolving B2B deals. He says automated agents in tools like Domo can detect issues (for example, drops in younger audiences), take corrective actions or alert humans, removing the "wizard behind the curtain" and letting teams act faster.
Speakers
Mark Boothe
Chief Marketing Officer
Mark Boothe
Domo
Chief Marketing Officer
Mark brings over 15 years of diverse marketing experience and is passionate about driving Domo’s business growth through marketing initiatives. His mission is to empower all Domo customers and prospects with the insights and tools they need to make better business decisions and achieve their goals. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcased the value of the Domo platform. Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe, and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor’s degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.
Aidan Lyons
CEO
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