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Fireside Chat with Aidan Lyons, FanCapital
Wednesday, April 1, 2026
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In this fireside chat, Mark Boothe, CMO of Domo, interviews Aidan Lyons, CEO of FanCapital, about using data to grow sports audiences and revenue. Aidan explains they build digital and physical inventory so teams own fan data, use real-time insights (like push notifications and audience overlap) to engage fans, and monetize via B2C and evolving B2B deals. He says automated agents in tools like Domo can detect issues (for example, drops in younger audiences), take corrective actions or alert humans, removing the "wizard behind the curtain" and letting teams act faster.
Speakers
Mark Boothe
Chief Marketing Officer
Aidan Lyons
CEO
Domo transforms the way these companies manage business.
