From New School to Old School: Using Domo to Automate Printed Dashboards

In spite of businesses aspiring to be all digital and all mobile, printed content is still the primary conversation tool and ‘leave-behind’ used by any of FordDirect’s 92 Digital Performance Managers (DPMs) when they pay a quarterly visit to any of the 3,900 Ford & Lincoln dealerships across the US. Learn how FordDirect’s Domo Center of Excellence is blending omni-channel vehicle sales and service customer response data for each dealer into a comprehensive set of card collections that cover everything from a dealer’s online reputation score to how quickly they close a sales leads. They then pushed Domo’s capability to assemble Domo cards, manual screen images, and text content to reduce the printed production time using an automated print function to MS PowerPoint. The result has been an annual savings of approximately 5,300 internal hours, allowing DPMs time for deeper analysis, education, and interaction with their dealers.

In this session you will learn:

• How to build a comprehensive dashboard for 92 field reps personally deployed across the US
• How we used ETL and a hierarchical filtering taxonomy to quickly display performance metrics and dimensions across pages, card collections, and cards
• How we leverage Domo’s PowerPoint plugin to automatically personalize the assessment experience for each dealer within a matter of a few clicks