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The Death of Vanity Dashboards: Insights Leaders Will Actually Use
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Most executive dashboards are beautifully designed and almost completely ignored. Leaders don’t need more gauges. They need insights that drive decisions, delivered in a way that fits how they actually work.
In this session, we’ll show how our team moved beyond vanity dashboards to build analytics experiences executives genuinely rely on. We’ll share how we design decision-focused pages, tailor delivery to different leadership styles, and embed intelligence directly into executive workflows.
Through real examples, you’ll see how we use Domo’s Report Builder, workflows, and AI-powered summaries to push meaningful insights to inboxes and mobile devices so leaders get context, not clutter. The result is analytics that don’t just look good. They get used.
Walk away with a practical playbook for turning dashboards into tools that influence real business outcomes.
Speakers
John Smithfield
Director, Business Systems & Analytics
Colemen Wilson
Sr. Manager, Business Intelligence
Domo transforms the way these companies manage business.
