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How Modern BI Enables Better Communication and Fosters Curiosity
Friday, April 2, 2021
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Businesses are investing heavily in technology to better understand and communicate with their customers. However, most systems are designed as point solutions, generating data focused on a singular problem, without consideration of overall contribution to customer activity and ROI. This session will outline how RXA worked with Outsell to break down the walls between data scientist and business users to encourage an environment of continual dialogue, experimentation, and research curiosity to optimize and measure incremental lifetime value due to AI-driven lifecycle marketing.After this session, you'll be able to:
- Understand how curious collaboration between business teams and data science teams can enhance the customer experience while demonstrating contributions to the business
- Leverage data science combined with Domo’s intelligent app platform to solve business problems and influence the business to take the actions that will influence its bottom line
- Break down the walls between data scientists and the decision-makers by communicating model insights through custom applications built on Domo
Speakers
Brett Moore, Chief Marketing Officer, RXA
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