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Influencer Fit Assessment

Influencer Fit Assessment

This AI workflow evaluates influencers for brand campaigns using sentiment, audience fit, and engagement, providing scored insights and reports for campaign teams.

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Instagram
LinkedIn
Salesforce
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GWC DATA.AI
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Benefits

This use case orchestrates a multi-stage AI agent workflow to evaluate influencers for brand campaigns, leveraging sentiment, audience alignment, and engagement performance from analytical scoring to report delivery for campaign teams.

Problem Addressed:

Brand managers often struggle with inconsistent influencer fit, poor audience alignment, and reputational risk. This chain evaluates and scores influencers programmatically, ensuring only relevant, well-aligned, and low-risk influencers are recommended.

What the Agent Does:

• AI Scoring AgentCalculates influencer fit using four scoring dimensions: ToneMatch, ValueResonance, Audience Match, and Risk.
• Fitment Ranker AgentConverts AI scores into final fitment ranks and comments on strengths/risks, generating CSV output for business review.
• Campaign Report Deliver AgentJoins fitment results with influencer profiles and generates campaign-specific reports with logic-based "Fit Status."
• Data Replacer AgentReplaces datasets (ai_analysis_results, fitment_scores, Report_Delivery) with the latest fitment results in exact formats.

Standout Features:

• 100-influencer processing limit
• Category validation to ensure relevance (e.g., Beauty, Fashion only)
• Four-dimensional AI fitment scoring
• Multi-level scoring rank + summary fit status (Recommended / Consider / Not Recommended)
• Report delivery in dataset-safe List[Text] format

Summarization
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