How Ford Automated Social Media Analytics and Reporting

Learn how RXA and Ford built a modern social analytics platform with Domo. To modernize their social analytics process, the Ford and RXA teams connected all major social media platform data, including Instagram, Twitter, Facebook, and TikTok, into Domo. With this data, the team built reporting dashboards to act as a single source of truth for all social media analytics, saving time encouraging more meaningful insights for the Ford team. The social analytics platform also includes Voice of the Customer data from RXA's AutoVoCx application and Brandwatch, allowing the Ford team to quickly understand brand perception in the marketplace, adding important context to the social analysis. In this session you’ll learn:

• Display use case for Automotive social analytics and brand perception analysis
• Learn how to connect Domo to major social media platforms at an enterprise level
• Learn how to build cross-platform contextual reporting for social media analytics