Fireside Chat with Odele's Co-Founder

At Domopalooza 2024, Lindsay Holden, co-founder of Odele, shared her entrepreneurial journey from a buyer at Target to launching a successful brand at the cusp of COVID. The session highlighted how data-driven decisions fueled Odele's remarkable growth, expanding from 1,800 to over 5,400 retail locations. Using Domo, Odele harnessed real-time data for strategic retail partnerships and inventory management, showcasing the crucial role of data in scaling businesses.Interviewed by Domo's CMO, Mark Boothe, Lindsay discussed:

• Founding Odele, focusing on clean, accessible, and high-performance hair care products.
• Strategically using Domo for insightful retail recommendations and inventory optimization.
• Navigating business growth during COVID with informed decisions based on data analytics.

Lindsay's story underlines the power of curiosity, the importance of data in making strategic decisions, and the transformative impact of Domo in achieving business scalability and operational excellence.