How ESPN Used Domo’s Intelligent Apps to Grow Customer Satisfaction

Your customers give you valuable data every day. But it’s messy and disjointed. Finding, organizing, and understanding all that feedback in a sustainable way for your organization can feel overwhelming. In this session we’ll explore how RXA and ESPN overcame that hurdle by working together to create a data science-based intelligent application. Using Domo’s data science tools and Apps framework, they were able to gather, analyze, and visualize customer feedback—leading to an all-time high fan satisfaction rate. With Domo’s intelligent apps, ESPN is able to craft compelling stories to share with executive leadership and stakeholders based on data provided by their customers. In this session you’ll learn:

• How RXA and ESPN used Domo’s tools and intelligent apps to begin leveraging data science and machine learning.
• How you can define a business objective and use Domo to answer important business questions.
• How ESPN uses Domo’s Sentiment Analysis and Theme Detection tools to create fan loyalty and increase revenue.