How Data Science and Data Apps Are Influencing Smarter Marketing Investments and Outcomes

How do you break down the barriers between data scientists and marketers? The solution may surprise you: build an app. Allowing business end users to interact with data science models enables them to better understand the underlying data and helps persuade them to take the right actions. In this session, you’ll learn how to put data-science-driven insights into the hands of customer-facing teams, empowering them to make smarter marketing decisions, influence stakeholders, and ultimately impact the bottom line.After this session, you'll understand how to:

• Leverage data science, combined with Domo’s intelligent app platform, to take smarter actions and influence the bottom line
• Build a stable and intelligent data pipeline from your key business systems to feed near-real-time data science modeling
• Develop in Domo’s Jupityr workspace and Scripting Tiles to seamlessly transfer key information to decision-makers
• Deploy different models to determine individual channel performance as well as the interaction between channels
• Break down the walls between data scientists and the decision-makers by communicating model insights through custom applications built on Domo