Connect Your Marketing to Business Outcomes

Discover how the world of B2B marketing measurement is evolving amid today’s focus on efficiency, privacy, and customer centricity. You'll also learn practical guidance to help you measure, analyze, and optimize for the outcomes that move your business forward.In this session you'll learn how to:

• How to interpret the current state of B2B measurement including key challenges marketers face.
• How to leverage the latest trends in B2B measurement to gain improved insights and optimization opportunities.
• How to overcome key B2B measurement challenges including connecting to business outcomes and protecting privacy.