Thryv is Playing Chess Not Checkers: See the $2M Marketing Move

Daniel Huddleston is a strategic analytics leader with over a decade of experience turning data into business impact. He has a proven track record of building high-performing teams and deploying advanced analytics and AI to solve complex challenges, influence executive decisions, and drive revenue growth.At Thryv, Daniel led a cross-functional business insights team using a modern tech stack (AWS, Fivetran, Snowflake, Domo). He spearheaded initiatives that contributed to a 41% year-over-year SaaS revenue increase, built predictive models that uncovered a $92M ARR opportunity, and leveraged AI to automate insights and enhance internal data systems.Daniel also played a pivotal role in Thryv’s IPO (Nasdaq: THRY), collaborating with PWC, legal, and finance teams to develop the S-1 Equity Story and ensure data accuracy. Prior to that, he managed over 2,800 ad campaigns that generated $76M in revenue while boosting retention and reducing churn."If we have data, let's look at data. If all we have are opinions, let's go with mine."— Jim Barksdale

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Tami Cannizzaro is a widely respected industry veteran who has held senior executive roles at some of the most important category-defining companies in the world including IBM, eBay, Oracle, Forcepoint & Thryv. Proven ability to rapidly build high performance marketing teams and drive category market leadership. Outstanding track record building pipeline on a global basis for SaaS businesses. In depth expertise all facets of marketing, including product marketing, demand generation, digital marketing, social media, Web, SaaS, communications, investor relations, channel & partner marketing, marketing technology, analytics, tele-prospecting and sales enablement.

Mark brings over 15 years of diverse marketing experience and is passionate about driving Domo’s business growth through marketing initiatives. His mission is to empower all Domo customers and prospects with the insights and tools they need to make better business decisions and achieve their goals. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcased the value of the Domo platform. Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe, and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor’s degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.