Saved 100s of hours of manual processes when predicting game viewership when using Domo’s automated dataflow engine.
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How ESPN used Domo’s intelligent apps to increase customer satisfaction
Online
Tuesday, March 29, 2022
Patrick Negron
Director of Analytics Consulting
OneMagnify
Patrick Negron
OneMagnify
Director of Analytics Consulting
Patrick Negron is a product and analytics leader with over 20 years of experience turning data into direction. He’s currently Director of Analytics Consulting at OneMagnify, where he’s worked on more than 100 Domo client engagements. He’s been deep in the Domo world for over seven years and still loves it. Patrick’s career spans startups and enterprise giants alike, from aQuantive (later acquired by Microsoft) to leading BI and product teams at CDK Global. He’s known for blending startup scrappiness with enterprise structure, all in the name of delivering smart, scalable, and genuinely useful data solutions.
Jess Brown
Sr. Data Scientist
RXA
Jess Brown
RXA
Sr. Data Scientist
Jenn Lien
Manager, Fan Support
ESPN
Jenn Lien
ESPN
Manager, Fan Support
Doug Kramon
Director of Customer Support
ESPN
Doug Kramon
ESPN
Director of Customer Support
Video transcript
Patrick Negron
Director of Analytics Consulting
OneMagnify
Patrick Negron
OneMagnify
Director of Analytics Consulting
Patrick Negron is a product and analytics leader with over 20 years of experience turning data into direction. He’s currently Director of Analytics Consulting at OneMagnify, where he’s worked on more than 100 Domo client engagements. He’s been deep in the Domo world for over seven years and still loves it. Patrick’s career spans startups and enterprise giants alike, from aQuantive (later acquired by Microsoft) to leading BI and product teams at CDK Global. He’s known for blending startup scrappiness with enterprise structure, all in the name of delivering smart, scalable, and genuinely useful data solutions.
Jess Brown
Sr. Data Scientist
RXA
Jess Brown
RXA
Sr. Data Scientist
Jenn Lien
Manager, Fan Support
ESPN
Jenn Lien
ESPN
Manager, Fan Support
Doug Kramon
Director of Customer Support
ESPN
Doug Kramon
ESPN
Director of Customer Support
Your customers give you valuable data every day. But it’s messy and disjointed. Finding, organizing, and understanding all that feedback in a sustainable way for your organization can feel overwhelming.
In this session we’ll explore how RXA and ESPN overcame that hurdle by working together to create a data science-based intelligent application. Using Domo’s data science tools and Apps framework, they were able to gather, analyze, and visualize customer feedback—leading to an all-time high fan satisfaction rate. With Domo’s intelligent apps, ESPN is able to craft compelling stories to share with executive leadership and stakeholders based on data provided by their customers.
In this session you’ll learn:
- How RXA and ESPN used Domo’s tools and intelligent apps to begin leveraging data science and machine learning.
- How you can define a business objective and use Domo to answer important business questions.
- How ESPN uses Domo’s Sentiment Analysis and Theme Detection tools to create fan loyalty and increase revenue.
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Domo transforms the way these companies manage business.
