FordDirect’s Co-Pilot Journey with RXA@OneMagnify

Danielle Barnes of OneMagnify and Tom Thomas of Ford Direct shared how the AI Co-Pilot—developed by OneMagnify for Ford Direct—is transforming dealer operations by serving as a single source of data access to simplify processes and enhance customer engagement, conversion, and retention. Initially a proof of concept, the AI Co-Pilot evolved into a full-scale software development project that now supports critical business functions such as sales, demand, and inventory management. Tom highlighted its role in breaking down data barriers, while Danielle emphasized the importance of clean, rich data—particularly customer journey data and metadata—for delivering accurate, efficient results. The team overcame data management challenges by starting with AI research and transformer models, leading to a chatbot prototype that impressed dealers and is now on track to become a fully launched product by 2026. Their collaborative efforts underscore how AI can streamline operations and spark broader innovation within the organization.