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AI as Strategy, Not Just a Tool
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Video transcript
Speakers
Chris Willis
Chief Design Officer
Chris Willis
Domo
Chief Design Officer
As Domo’s chief design officer and futurist, Chris’ hyper focus on combining data, technology and emerging trends in innovative ways helps to make Domo an indispensable platform for its customers. He has nearly three decades of design leadership experience in web, mobile and data visualization. And as one of Domo’s earliest employees, he’s involved in every aspect – from initial design, strategy and execution – of building and developing solutions that solve even the most complex problems faced by customers.
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Prior to Domo, Chris co-founded HOUR Detroit magazine and Footnote.com (now Fold3.com), which was acquired by Ancestry.com for $27 million. Before moving into technology, he was an award-winning illustrator, journalist and author with multiple published works to his name.
Chris Willis from Domo explores the evolution of AI from the analytical to the generative age, emphasizing how this shift enables AI to reason and make independent decisions—marking a critical moment for businesses to actively engage with the technology. He outlines key strategies for navigating this landscape: start small and safe, engage deeply, and share knowledge to stay adaptable. Willis underscores the importance of AI literacy, especially when interacting with large language models like DeepSeek and ChatGPT, which can generate convincing yet potentially inaccurate outputs. He highlights AI's role in enhancing writing and communication, recommending low-risk, high-reward use cases before scaling. Above all, Willis advocates viewing AI not just as a tool but as a strategic asset—requiring human oversight, risk management, and ongoing upskilling to unlock its full value.
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