Hai risparmiato centinaia di ore di processi manuali per la previsione del numero di visualizzazioni del gioco utilizzando il motore di flusso di dati automatizzato di Domo.


NetSuite Dreams: Wake Up Your Data with Domo


Jessica Kennedy is a Senior Product Marketing Manager at Domo. She brings 17+ years of marketing experience across high tech, professional services, and financial services. Passionate about storytelling, messaging, and positioning, she thrives on transforming business objectives into impactful go-to-market strategies. Prior to Domo, she held roles in product marketing at Salesforce and brand marketing at Ernst & Young. Jessica earned her MBA from Pfeiffer University.


Mark ensures critical insights are delivered and leveraged across the organization to drive more predictable outcomes. His team was responsible for the rollout of cross-functional programs to align the organization around corporate goals, a business initiative that resulted in the commercialization of new OKR data apps built on the Domo platform. Prior to joining Domo in 2015, Mark was the vice president of lien resolution at Garretson Resolution Group (acquired by Epiq in 2019). He attended the University of Utah where he received a B.A. in public relations. In his free time, Mark loves to ski, mountain bike and lead new projects that support Domo’s growth.


Branden Jenkins is CEO of Maxio, a financial operations platform for B2B SaaS spanning billing and subscription management, revenue/expense recognition, and SaaS analytics. He previously scaled Medius as COO and earlier CSO—securing a strategic investment from Advent International, acquiring OnPay Solutions and Expensya, and expanding North American GTM. Earlier, he was VP of Strategy and GM, Global Retail at Oracle NetSuite, contributing to growth from ~$250M to billions in revenue. He also led Retail Anywhere as CEO/Chairman for a decade through its acquisition by NetSuite. His expertise centers on strategy, operations, M&A, and tech-enabled transformation.


Tod Crane has been a strategic member of Domo’s Finance team for nearly a decade, where he has overseen areas including FP&A, SEC reporting, debt and equity transactions and revenue recognition. He brings over 15 years of finance leadership experience to Domo, and holds a Master’s degree in Accounting from Brigham Young University. A former CPA, Tod spent more than five years at Ernst & Young, where he advised public companies in a variety of industries.

Welcome everyone.
We are so excited to have you join us today for the NetSuite dreams. Wake up your data with Domo webinar. My name is Jessica Kennedy and I'm a senior product marketing manager here at Domo.
Although my team and I are collectively focused on our end-to-end AI and data products platform, I'm largely focused on our AI innovations, which is exciting because it's evolving almost daily. But I'm also, um, equally as focused on what we're doing with NetSuite, which is honestly just as energizing.
I've had the opportunity to see firsthand how Domo and NetSuite together are adding tremendous value to our customers. And let's just say it's Chef's Kiss and something you're going to get to hear more about today.
Now, before we dive in, can we just take a moment to talk about Sweet World last week? Whether you were there in person or you've seen some of the updates coming out of it, I think we can all agree that this event did not miss, and this is definitely not a what happens in Vegas stays in Vegas situation. This needs to be kind of broadcasted to the world of how cool this event actually was.
There were stack booths to refuel a customer corner for meaningful conversations, a demo done, and yes, even a call machine full of little plushy versions of their mascot. Sweet Stanley and I went full competitive mode, and I am not even sorry about it. And shameless plug, I have to also shout out Domo's Bougie Bingo, which is our own version of Bingo with fancy prizes and something we are definitely famous for at this point.
And how can I even talk about this event without talking about the entertainment Pitbull performed the last night? And one might say that they saved the best for loss because not to age myself, but early to mid two thousands, me was living and Mr. Worldwide became Mr. Sweet World for the night. And let's just say, what a time to be alive.
But let's get to the T from a NetSuite perspective. Um, this year's No Limit Sweet World theme truly showed up everywhere with AI threaded throughout nearly every keynote and demo. But honestly, it wasn't just the theme of the conference, it's the entire direction. NetSuite kept, kept coming back to the No Limits mindset, which is truly a muscle that you build A couple of key product moments, although there were quite a few really stood out to me.
So the first was the NetSuite next reveal. Oracle unveiled the next generation of the suite with deeply embedded context aware ai. The Ask Oracle conversational assistant stole the show. Being able to search, analyze, and act across NetSuite in natural language is a huge leap for everyday users.
We also saw AI Canvas, which brings collaborative problem solving and agent launchpads into one workspace plus narrative summaries that turn raw data into clear explanations and visual insights.
We also learned about agentic workflows, which is awesome, and document and knowledge integration. And the takeaway from all of this is that AI won't just sit on top of NetSuite. It's becoming the operating layer.
Um, another important announcement coming out of Sweet World was Smarter Payments with Bill. So NetSuite intelligent payment automation powered by Bill brings secure vendor payments, AI bill capture, smart discounting, and automated reconciliation to the suite.
I could geek out over this event all day, clearly. But let's circle back to why you came here. Learning how you can use both nets, speed, Domo to your strategic advantage.
This webinar is jam packed with so much goodness, and I'm excited because I've seen the power of these two solutions together. And now we get to share some of these amazing insights with you. Kicking us off, we've got Maxo, CEO Brandon Jenkins joining Domo's very own COO Mark Mon to show how using NetSuite as your system of record and Domo, as your modern bi layer unlocks faster time to value clear visibility and sharper decisions.
Brandon's got about a 20 year history with NetSuite, which is awesome. He was a user, he was a partner and a former leader, so he's definitely got a unique perspective to share.
And then later we will hear from Domo's very own CFO Todd Crane on how NetSuite and Domo work better together to streamline finance ops and accelerate smarter decisions.
He'll also share lessons from his years in finance and now as a CFO on winning back, valuable time for he and his team so they can focus on more strategic work and confidently steer the business. Mark and Brandon, let's take it away.
Thanks for joining us. Uh, I'm here with, uh, Brandon Jenkins, uh, from Maxo. I'm gonna give him a second to introduce himself. But first, a quick introduction of myself. I'm Mark Mon. I'm the COO at Domo. Been here about 10 years, so I've seen a lot, uh, of evolution of the BI space and specifically seen a lot here at Domo. Uh, Brandon, why don't you give us a, a quick introduction of yourself and of Maxo. I'm excited to be here. Uh, thank you. Yeah, I'm the CEO at Maxo.
Maxo is a subscription management billing platform, uh, specific to high tech B2B SaaS companies, AI companies. Uh, I've been here for about six months. Uh, honestly, it's, it's a great role for me. Uh, I I love data. That's funny, probably why I'm a big fan of, uh, Domo. I love looking at, you know, how can I deliver more value to our customers? How can we get more value out of them? And in my world, you know, maxo does that for me as I run a software company and I get to go sell and, you know, service customers like me. Uh, so that's Maxo.
That's awesome. Now, I, I know you've had a fairly lengthy journey with, uh, NetSuite, and, uh, so why don't you tell, uh, folks here a little bit about that journey. I've been, um, with NetSuite, I've been part of the NetSuite ecosystem for a long time. It's been about 20 years. I was first introduced to NetSuite, um, uh, through a company that I was investing in. And, uh, this was back in 2005.
And I, I got it this glimpse of like this powerful solution and how it's handling a lot of complex workflow and this transactional data set. But the reality was, I was in that business because there was a problem and they weren't billing their customers, and they were kind of losing visibility. And I ended up extracting a lot of that data out of NetSuite. And at that time, you know, back then I didn't have a tool, like I brought it into SQL Server. And, and I realized that, you know, while that NetSuite was a super powerful tool that really the whole business ran on, um, there was some, there were some blind spots and, and you needed to visualize this data in different ways you needed to do it to present it to different users. Um, and that was kind of my first taste of NetSuite. And also, funny enough here, I'm an auto billing company and, and focused on things like data and analytics. Um, that experience actually inspired me.
Uh, I was a CEO of a retail management company, retail anywhere, and inspired me to partner with NetSuite. Uh, we re-platformed our point of sale system on top of NetSuite to solve at that time, which was a big challenge for retailers, omnichannel, buy online, pickup in store, sie view, customer, lots of, you know, complex transactions, lots of volume and bringing together, um, you know, if she wants it, she gets it, type of, you know, motions for retailers.
Um, we partnered with NetSuite. We integrated, uh, we sold a lot of it. And then my company was acquired by NetSuite. Uh, so that was in 2012. Uh, I became the global general manager of retail at NetSuite. Uh, grew that business unit from 25 million to 150 million in a handful of years and was part of the executive team. And, you know, at that time, you know, NetSuite, uh, was just on phenomenal growth. I mean, honestly, it still is. It's, it's just a category king in its own way.
Um, and I, I got to see just firsthand the power of, of the suite, the power of, of what users of NetSuite were accomplishing, you know, across many verticals. I I was not just responsible retail. Later in my career, I, at NetSuite, I was in charge of the verticals, um, and, uh, target market initiatives and driving, you know, more robust offerings to very specific verticals.
And, um, you know, during that time, I got to experience Domo. I got to experience Domo with NetSuite. And, um, that experience really highlighted the power of the two together for me and, and unlocking, you know, unlocking this rich data, set, this rich transactional data set, but then bringing it to users in a, in a consumable fashion in many ways for them to consume it.
Um, and also enabling those users to do things that traditionally require developers to do in terms of, you know, you know, getting at the data and, you know, um, defining, you know, complex metrics and, you know, dimensions and standardizing stuff.
Um, pretty powerful stuff. Just a little bit more of the career. I left NetSuite after nine years and went to, um, an accounts payable automation solution medias, uh, uh, fast-growing company, PE backed, uh, bringing it from, uh, Europe into, um, uh, the us
And I brought NetSuite first as a partner. We, we weren't partners with NetSuite, so we brought our accounts payable automation solution with NetSuite. And another great value the ecosystem that NetSuite enables. Um, you know, providers like medias, providers like maxo, providers like Domo, uh, really amplifies and, you know, the value of your investment with NetSuite. Uh, but I didn't stop there. I'm a NetSuite lover. I brought NetSuite into to, uh, medias. Uh, we, we got off of the old accounting solution, brought NetSuite in as our core system, also brought, um, Domo into medias and solved a lot of our challenges operationally of bringing together sales, marketing, finance, and everything in between.
And then here I am at, uh, Maxo. We use NetSuite, we partner with NetSuite. We have hundreds of NetSuite customers, and we've rolled out gomo as well.
Well, I think it's fair to say that you've got NetSuite in the blood at this point. It feels like it's been a big part of your career, a big part of, of what you've done with, uh, with your professional life. For sure. Uh, I, I'd love to just, you know, maybe put you on the spot here and, uh, for those, uh, uh, folks that are listening in that maybe don't know a lot about Domo, maybe ask you if you could give a little bit of a, what is Domo? And, uh, I'll, I'd be happy as the COO here to add my thoughts as well.
I've used a lot throughout my whole career from, you know, re reporting services back in the day in SQL Server to Tableau, you know, go down the list. Uh, power Bi Domo is something completely different. I'll add it out to just a couple things. It really is. And I, and I call it like, like a consumer grade experience. And when I say that, it doesn't mean that this is, you know, um, a product that's not scaled for the enterprise. It's just, it's like, back in the day, you know, I sold to retailers like everyone wanted the Amazon shopping experience.
And I look at Domo as that. It, it creates this very modern experience where the workforce sees it, that it's modern and is able to do things in a modern way. What does modern way look like? It's easy, you know, it just works everywhere. Um, you're able to get support on it. It's fast. It's on mobile. It's on the desktop. I mean, it's all the different ways. So very modern experience.
The other one is, um, like a mere mortal can use it. Like when I ran Power BI back at, uh, medias, I had a team of developers, and it was always this like challenge between, you know, the business not understanding the data because it was this black box with the development team and the development team always being the bottleneck to getting what the business needs.
And it has created this like, unproductive thing, like this friction and lack of accountability and ownership of the data.
Domo just removes that completely. Users are so much closer to the data in a way that they are accountable, they own it, and they get to more interestingly, like explore it and play with it and build out upon it.
And then, you know, the, you know, tools like AI being able, like just plug it in out of the box again, goes back to that modern experience. And I think the last thing that is, is pretty powerful, um, is the ecosystem.
And the ecosystem comes up in a different ways, right? Obviously we're talking about this NetSuite and Domo ecosystem, you know, Maxo, NetSuite, Domo ecosystem, bringing all that together.
But the fact that, um, a business like ours can go into, um, you know, an app, a marketplace, and grab from all the modern, you know, players out there of, of like, we're connecting to all these various systems. We got lots of systems and go to market. We have systems in development across the organization, and we can quickly just connect that stuff in. And again, it's not developers, it's not, it, it's like the business users like, oh yeah, I, I wanna connect this in and I have a nice little quick start, and it's easy to connect and it's secure.
Um, that's one big piece of the ecosystem. The other one is, uh, is the community, um, is, you know, when we were on Power bi, we felt alone, like, you know, like, you know, of course you can get technical documentation, you can do stuff like that, but there's this vibrant community in Domo. Uh, I don't know if you pay these people or what it is, but it's super competitive. You go in and ask a question, and there's just these enthusiastic Domo users that will help you out and, um, you know, give you the tips and tricks and, and the creative ways, because a lot of times there's, you know, it's not that it's necessarily like a hard technical thing to solve, it's just like, I'm wondering how people have done this before. You know, someone's had to do this before, and then that community is super helpful.
It just gets you to time to value at the end of the day. Like, you can get live in weeks. Yeah. That's awesome. Yeah. So just, uh, take a step back. Uh, you're taking NetSuite, NetSuite data and you're layering Domo on top of it to provide, uh, user experiences where they can get value from that data.
I, I know that in your companies you've leveraged, uh, a ton of the Domo integrations and, uh, the ability to take and append your NetSuite data with other data. Maybe let's talk a little bit about, about that and what that experience has been like and, and, uh, you know, how you think, uh, those that are, that are listening in here could, could maybe get value from their NetSuite data by, by connecting other data sources and layering Domo on top of it.
My world is, is p backed to companies. I mean, the last two companies I've been at, um, are PE backed. Um, and it's a different world. Uh, you know, it's not growth at all costs anymore. Um, you, we gotta do this in an efficient manner. Uh, you fly by the numbers. Um, your investors are relentless when it comes to this data. Um, they, uh, like it seems to be an insatiable appetite for answers and data.
Uh, so like, you got to keep up with that. You actually do need to get this stuff organized and brought together in a way that is repeatable. Um, you can drill into it, um, and all your users can actually like, be on the same page.
Uh, you can't show up to a board meeting with folks, you know, questioning the numbers or, you know, not being able to really describe what's going on.
So that's where I'm coming from. And I think that's most businesses, right? I mean, like, you know, we're in a world where we gotta do this, we gotta keep it tight, you know, and, um, and the data, the insights, uh, really are where the answers are. So I'm a fan of bringing this stuff together, uh, in, in medias and maxo so much of it around is, is like really figuring out the go to market distribution machine, what's working in the funnel.
But it's not just about the volume, volume velocity of bringing leads in and bringing them to happy customers, and what's our customer, you know, upselling and cross-selling and managing churn and risk. It's also about bringing the financial data. So, so we, so we have the CRM and the go-to-market data, but we gotta match it up with the financial data. And that's where net, you know, NetSuite is like the king for this. That's where that data is. Um, we, we have the chart of accounts, we have the cos we have the costs, we have everything in NetSuite.
You bring those two together, you start to really get a good understanding of how to drive efficiency. Like where are the levers? And, and, and with Domo being able to like actually, you know, present that in a way that users feel safe, that they're able to discover they're, and when I say safe, it's like, play with the data and not be worried about affecting these core transactional systems.
'cause a lot of times you wanna model stuff out. You don't want to go rebuild the whole hierarchy or the whole chart of accounts. Like, we wanna layer, you know, we wanna see alternate views and Domo like gives us that flexibility, but it's not just the financial and CRM data. You gotta bring in this operational data. And we have operational data from our help desk. We have operational data from our professional services, and we also have the usage data, uh, of our customers, um, from, from, you know, the instrumentation from our application of, you know, how long are they on site, what are they using? Are they getting errors?
And you start to bring all that together and you understand, like, how can we better service our customer, drive more value to them, get more value out of them, and be more efficient at it. Yeah, I've, I've been running analytics here at Domo for who I think eight years or so now.
And, uh, we've always been focused on getting great value from data that is dark that people haven't gotten value from in the past. And so we, we've built things like a health grade for our customers where we're bringing in usage data and contract data and um, uh, support ticket data, you name it, from all these various systems all into one place that just gives us visibility and ability to take action. Where historically we wouldn't been able to do that. And it's so interesting to me to see that just this added data point can change the whole story. And you're missing that if you don't get that data point into a place where your users live and where they are every day.
And it's been fun to be a part of an organization that's helping to hydrate that data and bring that data to organizations and to the individuals that can truly take and make those decisions where there can be massive amount of value added by just the smart people that know everything of the day to day and are taking that and saying, okay, yeah, I'm gonna take a, and make a decision on behalf of this customer, on behalf of this group that I'm responsible for on behalf of this department or this organization that I have accountability for. And it's really satisfying to be able to see that. It seems like, uh, you've seen the same thing at, at, at all the organizations that you've been at as well.
Yeah. Yeah. And it's not just a data point. It's a, it's a, it's an alignment on taxonomy. And, um, 'cause I think that's a lot of times what happens is, is, you know, various stakeholders are, are arguing over definitional established, you know, they, they either don't have an understanding of the definition or they have a different definition. Um, and it's, it's because these definitions in many cases live in these various transactional systems.
We'll use NetSuite and Salesforce as a good example. Like, I mean, there's gonna be definitional things in both of those systems, and they might be very important from an accounting perspective, you know, a revenue recognition, a gap, like whatever we wanna think about in an accounting, and it might be very important from a go to market to be something different.
But as a leadership team, how do we align and bring that together? And you do need a platform like Domo to do that and, and to get that standard taxonomy, to get the standard, you know, metrics and dimensions kind of aligned.
Um, but that you made this comment of just like, these users, like being enabled with this stuff. It happened just recently at Maxo. Like, you know, we rolled out Domo a little while ago, and I've been rolling it out to the various, uh, departments and teams, and we worked, we worked a bit on this tax omy across our funnel and what is attribution, like, who gets credit for the lead?
And I was so excited because the team, the business, the business people got together and said, you know what? We want to kind of change this up a little bit. And they went into Domo and just changed it.
I was just like, this is the moment. Like this is exactly what I wanted. Like this is actually a highly technical thing in any other system to go change this. It would be code in another system, but the users were able to go in and just make those changes with confidence, and then they're off to the races.
I mean, you and I have talked about it a little bit in the past, just the, um, the accessibility one in how approachable the system is, but also in things like pricing models and, you know, do you allow access to all users to this system? And, and how do you best do that? And we've always tried to build our pricing model in a way that would allow users to go on and try and test and give value prior to having to pick up a, a big bill. And I know you've mentioned that in the past.
Any, any thoughts around kind of how, uh, Domo approaches, uh, pricing and, and how we're trying to allow users to give value without having to make a huge upfront investment?
Absolutely. I mean, obviously there's really important systems that are deployed across these organizations. NetSuite is one of them. You know, Salesforce, HubSpot, you know, pick, pick the other operational systems.
And I'm a believer that the users do need, like the users of those systems doing those business processes need to live their day probably in those systems.
But the problem is, is like the rest of the business, and especially when you're trying to get the whole business on a single pane, on a single dashboard, a single view of the data, they don't live in all these systems and you don't, you don't want them to live in all these systems. It, it, this like context matters and, and, and like, you know, training and all that stuff. I mean, sure, there's maybe a, maybe there's a cost for a seat, maybe there's a cost for access. I honestly don't think that's the problem.
The problem is like, how do you get everyone on the same page enabled and trained and held accountable? Domo does that. Like you're able to bring this all together and again, like meet the users where they're at and give them these modern tools.
Um, you know, things like workflow, things like goal tracking, KPIs, things like, you know, intuitive dashboards, um, fast, you know, right? Is it, is it, is it a, is it a very curated app because it's a person on their phone in the field? Uh, you know, Domo does that. Is it a robust, you know, analytical, you know, environment from a dashboard perspective like Domo does that, it's like, it's like meeting the users where they're at.
But then again, like, you know, I get to as a, you know, as an operator, leverage my investments in NetSuite lever, leverage my investments in Salesforce. It really just, I mean, it multiplies those investments.
Uh, Brandon, I know, you know, you have this unique, uh, background in being an exec at NetSuite, and then moving on from NetSuite and working obviously from an ecosystem perspective. Uh, another question I'd love to ask you about, and I think it's maybe everybody's asking the question, ai, right? And how do we leverage and give value from AI in our organizations? SEOI have responsibility for all of our internal AI initiatives, how we're getting value from ai, but also have responsibility to oversee how we're building AI into Domo and how we're leveraging AI in the BI space and specifically in our Domo product.
So, any thoughts on AI from your standpoint, obviously, uh, building your career on ERPs and, and, and now having this AI wave come into your world?
Well, it, it's the data, right? I mean, AI lives off this data. Um, super powerful. I mean, I'm excited to be part of this, you know, this chapter of technology. Uh, it's moving so quick. You know, MAXO is putting AI into our products. We're doing things with MCP, you know, we're obviously doing the, the typical, um, things that you would see in this category to make our users' lives better.
But operationally, internally, you know, we use a lot of products. Um, you know, we, like I mentioned, we use Salesforce, uh, we use NetSuite, and you see AI popping up in all of these solutions, but they're, they're just so single threaded to that solution.
And don't get me wrong, it provides value. Those users that live in those solutions, you know, get value, um, you know, from, from the chat or from the, from the age agentic functionality.
But where I see the real power is bringing all this data together, right? And getting the, the correlated insights, the correlations across all these KPIs that many times are dependent on the data in these other systems.
And, and finding those correlation, those paired metrics, the cause and effect as a result of the changes in your business. So when you get this kind of complete scorecard across all of these applications, across all your lines of businesses, that's what Domo brings, right? Brings together, that's where I think AI is truly gonna get unlocked from these operational insights and just driving this, this kind of exponential value. But it comes back to like, you gotta get a standardized taxonomy to standardized dimensions and metrics, and Domo allows you to get there really quickly.
And then AI is not, is this not far away? Because like ai, the AI functionality with Domo is just like pre plumped. It's out of the box. So you want to turn on Domo, like it's right there. And the cool thing about the way Domo licenses things is you're not, like, I'm not having to worry about like, oh, now I need to go, like, buy the AI module. Like, I gotta prove to the board that that makes sense. Or I need to, um, now license all of these users. You know, you guys have this like consumption model where we just get to use it.
Like, and as we use it, we prove the value, and if it's valuable, we use more of it.
Like, so the barrier of entry is just like nothing. Yeah. I think a lot of our customers are like, how do we, okay, yeah, we know we need to get, I value from ai, we know that it's a competitive advantage, but we don't know how to, we don't know where to start. And I think you're right. One of the things that's great is it's already built into the product. You have the ability to, uh, immediately, uh, go in and get value from your data, from an AI perspective, ask questions around your data, and you've already done that work to bring it all into one system. Now you have all of that data and just have the ability to layer AI on top, which I think is really powerful. Like you said. Hey, I, I'd love to ask you a question about cloud integration.
Uh, obviously we've got a lot of our customers that are, their, their data sits in, in different CDWs cloud data warehouses. And, and, and you know, what question we get a lot is do we have to move that data? And the answer is, is no. But I think you have firsthand experience in, in integrating with different cloud data warehouses, whether that's NSAW or Snowflake, or where wherever your data might live, and anything that you'd share there, Brandon?
Yeah, yeah. No, it's, it's a huge, huge value when you go to a product like Domo. Um, but there is a reality of where you do have instances of data living out, around, around you. I mean, I, I saw it at medias. I certainly see it here at maxo.
And the way I view that is like, that investment's already been made, like that work's already been done. I don't wanna go reinvent that wheel and go, like, burn those calories to then just have the same thing in a different place.
So, um, the, the cloud integration functionality that Domo has, I'm able to just easily connect to an A WSA Redshift, connect to a snowflake. I mean, me personally, I just connected, you know, to a Sno, um, excuse me, a, um, BigQuery database.
We have a marketing solution that lives in BigQuery, and I'm like, okay, like I'll just, I'll just type in my credentials and bam, BigQuery is now in Domo for me to create all the visualizations and blend that data together with my NetSuite data so I can now see the cogs, excuse me, not the cogs of the costs associated with all this marketing tactics that we're doing, um, you know, just by typing in some stuff.
So that to me is the, it's the time to value. It's like, I don't wanna go spend the calories of like getting to the same place.
Now at some point, we might look at migrating those things to one thing or another to consolidate, but I just wanna get going.
I love that. I think one of the things I've seen is there's nothing more painful than knowing that you're throwing away a bunch of work that you did previously to get to a spot. So if you've already done the work in a different system, no problem. If you, if you haven't done the work, to your point, that's fine. We have a data warehouse that you could use. But if you've already, if you've already done the work to, to get to a place, how can you get value from that work that you've done? And I agree in full, it's so much. I mean, it's, it, uh, again, I think probably the best way to say it is so painful to have to throw away previews work that you've done. And,
And there's also security, uh, considerations as well. Like, we, we do bring in production data from our customers, um, and that lives like we, we aggregate that data, anonymize that data in our own cloud environments, and we just want a little bit of that data. Like, we don't want all that data, we just want a little bit of that data to blend in with, with, you know, with the rest of our data.
So that also, like, I mean, you know, now I don't have to require my developers to get involved. I don't have to have this huge security, you know, conversation because now we're moving customer data into a different, you know, environment.
Um, we're just, you know, we're just bringing it together. And that's a huge value as well.
We've talked a lot about getting value from data, and it's been super helpful. Uh, Brandon, let's just do kind of rapid fire. Uh, you got p and l data in different places. How do you give value from that p and l data across all users?
It is so simple. You just point Domo at aafe search, and then it comes right in.
Customers want to get value from their AI data, or sorry, use AI on top of, uh, their data, uh, thoughts there.
It's already there. They just hit, hit the chat button and ask a question, and it will give them answers. It'll give 'em charts and they can get off to the races.
Now, I know security is a big thing for a lot of folks. They wanna make sure that, that their data is in secure place. What's your, what's your quick thought on, um, on security and data security in, in Domo?
The connectors, um, have that built in, in many cases. The cloud integrators, you know, allow you to keep the data where you want it, if there's security concerns there from like a, you know, different regions or, or, um, uh, restrictions that you have on your data. And then last, you know, Domo has very robust, um, security pro, um, protections around not just what data you access, but what a aspects of the data you get to access.
Yeah, yeah, I agree in full. I know we don't have a ton of time left. I, I'd love just, uh, maybe you can give a little bit more on Maxo, so if people are like, Hey, uh, I like what Brandon's saying, uh, is this something where I can reach out to him and give value from, from his organization? Maybe you could just give a, a little bit more on maxo and how people might be able to get in touch with your company.
Well, I appreciate that. I mean, if you're a, if you're a B2B SaaS company, uh, an AI company, um, you know, Maxo is our whole, our whole world is, you know, billing, recognizing revenue, and providing best in class metrics, um, SaaS metrics.
And, you know, we, we expose that stuff to Domo as well
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Jessica Kennedy is a Senior Product Marketing Manager at Domo. She brings 17+ years of marketing experience across high tech, professional services, and financial services. Passionate about storytelling, messaging, and positioning, she thrives on transforming business objectives into impactful go-to-market strategies. Prior to Domo, she held roles in product marketing at Salesforce and brand marketing at Ernst & Young. Jessica earned her MBA from Pfeiffer University.


Mark ensures critical insights are delivered and leveraged across the organization to drive more predictable outcomes. His team was responsible for the rollout of cross-functional programs to align the organization around corporate goals, a business initiative that resulted in the commercialization of new OKR data apps built on the Domo platform. Prior to joining Domo in 2015, Mark was the vice president of lien resolution at Garretson Resolution Group (acquired by Epiq in 2019). He attended the University of Utah where he received a B.A. in public relations. In his free time, Mark loves to ski, mountain bike and lead new projects that support Domo’s growth.


Branden Jenkins is CEO of Maxio, a financial operations platform for B2B SaaS spanning billing and subscription management, revenue/expense recognition, and SaaS analytics. He previously scaled Medius as COO and earlier CSO—securing a strategic investment from Advent International, acquiring OnPay Solutions and Expensya, and expanding North American GTM. Earlier, he was VP of Strategy and GM, Global Retail at Oracle NetSuite, contributing to growth from ~$250M to billions in revenue. He also led Retail Anywhere as CEO/Chairman for a decade through its acquisition by NetSuite. His expertise centers on strategy, operations, M&A, and tech-enabled transformation.


Tod Crane has been a strategic member of Domo’s Finance team for nearly a decade, where he has overseen areas including FP&A, SEC reporting, debt and equity transactions and revenue recognition. He brings over 15 years of finance leadership experience to Domo, and holds a Master’s degree in Accounting from Brigham Young University. A former CPA, Tod spent more than five years at Ernst & Young, where he advised public companies in a variety of industries.
About webinar:
Just days after SuiteWorld, Jessica Kennedy will share her hottest takeaways and what’s next for NetSuite leaders—from smarter integrations to cutting weeks off financial closes. She’ll be joined by Mark Maughan (COO, Domo), Branden Jenkins (CEO, Maxio), and Tod Crane (CFO, Domo)—a team of seasoned operators and NetSuite experts ready to deliver practical insights you can put to work right away.
From SuiteWorld buzz to CFO-level playbooks, you’ll see how Domo helps wake up your NetSuite data—turning siloed systems into unified, growth-fueling intelligence that drives smarter financial, operational, and go-to-market success.
Domo transforms the way these companies manage business.