Domo Pricing Explained: Why Customers Love Flexible, Credit-Based Pricing

Paying a flat rate for a seat at a trendy restaurant might work great if you love everything on the menu. But patrons are rarely satisfied when they have to shell out a hefty fee only to find out they don’t actually enjoy the food. After a glass of water and a few bites bread and that expensive check can start to feel like a mistake.  

So, what does an empty stomach and a big bill have to do with a data product platform? A lot, actually. Companies often purchase licenses for various software, tools, and platforms they consider mission-critical, paying a premium for quite a few seats at the table. Unfortunately, not everyone at the table actually using those tools, leading companies to rack up unnecessarily high expenses for little value.

At Domo, we believe you should only pay for what you use. With our consumption-based pricing, you get the clarity, flexibility, and control to scale your business with confidence. In fact, many of our customers will tell you so themselves.  

How Domo pricing works

Unlike traditional pricing models that lock you into rigid tiers, require you to pay for every user, and charge you unpredictable overages, Domo’s credit-based pricing gives your teams the freedom to grow and adapt at their own pace.  

With Domo, you can purchase credit packages that provide your entire team with access to all of the platform's tools as soon as you start using it. User seats are free for everyone in your organization and no products sit behind a paywall. On day one, you can start taking advantage of Domo’s features like data integration, business intelligence and analytics, Domo AI, workflows and automation, and more.  

The credits that you purchase act as currency to spend by actually using the platform, including storing rows of data or performing different activities and executions with that data. Different services within Domo may use different amounts of credits.  

But the platform makes keeping track of your credit consumption easy with a built-in credit utilization report that tracks how many credits your team has spent and on what activities. Customers can see exactly what they’re using, forecast future usage, and prioritize what matters. The result: No more surprise bills. No more paying for things you don’t use. Just pricing that aligns with how you create value.

That may be exciting for companies that have grown accustomed to the cost-ineffective ways that other services operate. But before you run out to purchase a set amount of credits for the Domo platform, check out the different packages that we offer. Enterprise packages, for example, provide volume discounts for organizations that may want to store and analyze large amounts of data, while our package for organizations that want Domo for business-critical activities can address important issues with security and compliance. We also have special opportunities for nonprofits and higher education institutions.  

If you want to learn more about how credit packages work and what offers may be available to your organization, reach out to our sales team.  

What our customers are saying about the benefits of  consumption-based pricing  

We don’t expect you to take what we have to say at face value, but we do hope that you’ll consider what some of our customers have said about the benefits of credit-based pricing. So let's hear directly from them.  

1. Zippo can easily onboard new users to the platform.  

At Zippo Manufacturing Company, known across the globe for its iconic windproof lighters as well as a range of other products, the marketing team uses Domo to better understand consumer behavior and adapt their strategy accordingly. After successfully using the platform to address customer journey issues and increase revenue more than 30 percent, other teams in the business naturally wanted access to this new tool. Credit-based pricing made it possible for everyone to join in without breaking the bank.

“One of the great things about consumption is that it allows for unlimited users,” said Paul James, marketing analytics manager at Zippo. “We’ve been able to add users from finance and sales, and in just a few short weeks they were already building cards and making decisions based on Domo. We’ve made impactful cost savings and revenue-generating actions beyond marketing and throughout the organization because of consumption [pricing].”

2. Kauffman Rossin has found alignment for teams across the company.  

While unlimited users are certainly an important perk, the benefit extends beyond just having to pay for fewer licenses. For Kaufman Rossin, the CPA and business consulting firm had struggled to gather information from across the organization. But by allowing everyone to access a tool with the same finance and operations data, they ensured that all departments were working from a single source of truth.  

“The impact Domo has had across our business is immeasurable,” said Richard Salinas, COO at Kaufman Rossin. “Giving every single department the ability to use Domo to manage employee capacity, forecast revenue, and understand trends has really moved the needle for us as an organization.”  

3. Freddy’s has new tools at its disposal.  

Freddy’s, a quickly expanding chain of fast-casual restaurants in the US, had been limited to simple modeling tools to deliver insights that could help optimize its menu mix, choose store locations, and improve its loyalty program. But with Domo, they were able to make better use of their data through the platform’s suite of features (including dashboards, apps, and data science tools) ,which has helped them continue their trajectory of growth.  

“By switching to the consumption model, we’re able to use the full toolset that we didn’t have access to before,” said Sean Thompson, vice president of IT at Freddy’s. “Having the availability of everything lets us use more of the data science piece to grow our team even further. It was a no-brainer for us.”  

4. JR286 is free to experiment with analysis that drives innovation.  

In business, resting on your laurels can be a death sentence. For JR286, a global leader in creating  and distributing sporting goods, Domo has been pivotal, helping them identify high-performing products and stay responsive to market demand. And now, thanks to consumption-based pricing, the company can explore new use cases and experiment with advanced features, which enables them to continue to innovate.

“Domo’s consumption model allows us to play where we want to play without the worry of having to sign an amendment or run into roadblocks,” said Trey Hoffman, data architect at JR286. “If a use case we’ve explored doesn’t end up needing the solution, it takes no time to pivot and there’s no additional cost implication.”

5. NLC Mutual provides real-time insights to its members.  

Consumption pricing isn’t just a benefit for internal stakeholders; it can also be used to keep costs down when delivering analysis to clients or members, depending on how your organization is set up. NLC Mutual provides reinsurance and risk support to public entity pools across the US and thanks to Domo’s flexible consumption pricing, its members can explore data, embed dashboards into their own portals, and quickly pull up reports.  

“The consumption model opened up doors for us and for our members that previously were closed,” said Mark Snodgrass, director of business intelligence at NLC Mutual. “With the consumption model, there’s no limit to the users that [members] can add. We’ve seen much greater adoption.” When more members and their staff use Domo—especially Domo Everywhere—their cities can get important claims history data whenever they need it, without having to request it and wait.

Take advantage for pricing designed for you  

You don’t have to waste money buying access to tools or platforms on the off chance that somebody on your team may find them useful at some point in the future. Invest in what you need to get the job done.  

Learn how Domo’s credit-based approach helps customers plan, pivot, and scale smarter.  

‍