Marketing Attribution Catalog Native to Your BI Tool

## The problemMarketing analytics teams often maintain their channel attribution catalog in a project tool that was never built for the job. Pipelines fail silently, the workflow is too complex for the broader team to touch, and attribution decisions get made on stale or incomplete data.## What this app doesA collaborative attribution catalog that lives where the performance data already does. Channel specialists and analytics strategists add and edit attribution entries directly, see them joined with live spend and conversion data, and get visual flags for stale entries, missing channels, and broken ingestion. Every change is timestamped to the user — no more 'who edited this?'## Key takeaways- One workspace for catalog metadata and live channel performance- Stale-entry flagging removes the manual review pass- Ingestion status surfaces silent failures before reporting- Audit trail replaces project-tool guesswork on edits## Who it's forMarketing operations, analytics, and revenue ops teams at companies running paid media across many channels who need attribution coverage they can act on with confidence.