Marketing Attribution Catalog Native to Your BI Tool

The problem

Marketing analytics teams often maintain their channel attribution catalog in a project tool that was never built for the job. Pipelines fail silently, the workflow is too complex for the broader team to touch, and attribution decisions get made on stale or incomplete data.

What this app does

A collaborative attribution catalog that lives where the performance data already does. Channel specialists and analytics strategists add and edit attribution entries directly, see them joined with live spend and conversion data, and get visual flags for stale entries, missing channels, and broken ingestion. Every change is timestamped to the user—no more 'who edited this?'

Key takeaways

• One workspace for catalog metadata and live channel performance
• Stale-entry flagging removes the manual review pass
• Ingestion status surfaces silent failures before reporting
• Audit trail replaces project-tool guesswork on edits

Who it's for

Marketing operations, analytics, and revenue ops teams at companies running paid media across many channels who need attribution coverage they can act on with confidence.

Bring your attribution catalog into BI

See how Domo can replace the third-party catalog tool with a collaborative, audit-ready workspace joined to your live channel performance. Request a tailored build for your media stack.

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