Data on the Right Trajectory: Ensuring Data Quality from Start to Finish
Without trust in the data, even the most sophisticated dashboards can fail to deliver value to the end user. Discover how a small analytics team at a media agency tackles the challenge of data accuracy, integrity, and democratization to build trust in the data. Join us to explore the power of custom dashboards to establish and uphold rigorous quality control standards, ensuring your data remains pristine and actionable.
These are the key takeaways:
- How to boost your organization’s confidence in its data.
- How to make the most of alerts and scheduled reports in QC processes.
- How consistent naming conventions streamline data organization, reducing QA time by making errors easier to identify and resolve.
Jeff Keen is a senior media analyst at Trajectory Data, where he specializes in bringing clarity to marketing data. With an MS in business intelligence and data analytics and three years of experience, Jeff is passionate about turning complex data sets into actionable insights that help businesses make smarter decisions. Over the years, Jeff’s had the opportunity to work with a wide range of clients across industries such as retail, food service, and fitness. Whether collaborating with a nationwide quick-service restaurant chain, a fitness brand with hundreds of locations, or a diverse group of retail clients, Jeff thrives on solving the unique challenges that come with each project. Above all, he’s known for uncovering the insights that make a real difference—shifting the conversation from just raw numbers to real, strategic action. When Jeff isn’t busy analyzing data, he’s at home enjoying time with his family—his wife and kids—and pursuing his passion for outdoor activities.
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