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Several interesting pieces of research were published this week. They included the Adobe Digital Trends report that found that many leading brands are investing in content creation and workflow. Research from Nosto found 69% of consumers go straight to the search bar when they visit an online retailer. However, 80% admit leaving because the on-site search experience didn’t meet their expected experience. Slack published findings from a Future Forum Global Pulse Survey, which found that flexibility is key for organisations. Infosys published its Future of Work 2023 report highlighting reskilling, talent diversity and need for digital automation for businesses. Domo...

In this second part of the 2-part discussion on the state of women in tech, Cydni Tetro, WTC President and Brandless CEO, leads a discussion with eight Utah tech leaders who share their own unique perspectives on the state of women in tech companies: Maile Keone—President and CEO, Listen Technologies, Jim Nye—Chief Product Officer, Vivint, Jason Taylor—CTO, Entrata, Nicole Neumarker—EVP, Development & Innovation, Cotiviti, Jennifer Smith—EVP, Zions Bancorporation, Julie Simmons—CIO, Swire Coca-Cola, Wendy Steinle—CMO, Domo, Vance Checketts—COO, Built for Teams In The State of Women in Tech, Part II, the group looks forward at this new year, 2023, and articulates...

A new report has highlighted the stark difference between the tools that workers say they need, and the tools they’re actually given by their employers, and it could be costing US businesses alone up to $6.5 billion each week. The findings from cloud computing company Domo focused on the productivity and strategic engagement of more than 3,000 workers, and found that many companies had left them unable to perform at their full potential due to a lack of technology and strategic data - a sentiment it calls ‘sleepworking’. Almost two-thirds (62%) of the participants...

Psychological targeting, the practice of influencing behavior through interventions customized to personality traits, burst onto the world stage in 2018, when Cambridge Analytica’s involvement in the 2016 U.S. presidential election made international headlines. The company had allegedly created psychological profiles of millions of Facebook users without their knowledge and then hit them with fearmongering political ads tailored to their psychological vulnerabilities. Since then, there has been a lot of speculation about what psychological targeting can and cannot do. Some have declared it the next frontier of psychological warfare, while others have brushed it off as marketing swamp water...

Transparency, efficiency and citizen input are among the main ideals of the post-pandemic government landscape. Dashboard technology offers a way to do that but must overcome historical challenges. The city of Edina, Minn., has finally outgrown Excel — at least when it comes to crafting the next municipal budget. It’s the type of move that could play an increasingly important role in the post-pandemic government technology industry. Just over than a month ago, the Minneapolis suburb with some 53,000 residents began using a public dashboard from Envisio. The city will use the tool to keep track of priorities, goals...

Data can be a game-changer for your business but you must own the right team and processes to leverage it. The best organizations, today, hire data product managers to organize their data. So, who is a Data product manager? And What do they do? Let us find out here. A data product manager deals with data primarily and he/she processes, collects, organizes, stores, and shares data within the organization. These managers are responsible to find ways to leverage data flow throughout the entire lifecycle of a product so that the same can be used to build and improvise a product....

It’s October 1950. Alan Turing, the genius who cracked the Enigma code and helped end World War II, has just introduced a novel concept. It’s called the “Turing Test,” and it’s aimed at answering the fundamental question: Can machines think? The world laughs. Machines — think for themselves? Not possible. However, the Turing Test sets in motion decades of research into the emerging field of Artificial Intelligence (AI). This research is conducted in the world’s most prestigious labs by some of the world’s smartest people. Collectively, they’re working to create a new class of computers and machines that can, indeed,...

Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business. The term business intelligence often also refers to a range of tools that provide quick, easy-to-digest access to insights about an organization’s current state, based on available data...

Data is power. Yet if you are like many retailers, that power is only bestowed on a handful of executives who spend most of their time in the back office. That’s hardly a recipe for success, especially when most of your employees are serving customers on the frontlines and their actions can make or break your business. The good news is that we are seeing a shift beginning to happen across retail as the power of data is being extended from small groups of executive decision makers to everyone at all levels, in all departments. Take, for example, Harmons...