Data, But Make It Fun: Worksheets, AI, Semantic Models, and More

Ben Schein has over two decades of experience leading user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As an eight-year Domo user and content creator, Ben brings empathy, intellectual humility, and transparency to his role as SVP of Product, in which he oversees Domo’s Product Management and UX teams, as well as guides overall product roadmap for Domo. Ben also leads Domo’s Strategic Architecture Group (SAG), which advises on architectural patterns for complex implementations. He is a passionate advocate of sparking the fire of data curiosity and innovation for Domo customers across the globe. Prior to Domo, Ben worked at Target Corporation where he led merchandising analytics and enterprise BI capabilities within the Enterprise Data Analytics and BI (EDABI) Center of Excellence. Ben holds a bachelor’s degree in Philosophy, Politics and Economics from the University of Pennsylvania and an MBA in Strategy and Finance from the Carlson School of Management at the University of Minnesota.

Ellie Bean is an Associate Product Marketing Manager at Domo. Her role centers on understanding customer needs and telling the story of how Domo can make a difference for them. Since joining Domo in 2024, Ellie has worked closely with marketing, sales, and product leaders to help teams better communicate Domo’s value. She draws on past experience in PR, content marketing, and market research, but says her favorite learning always comes from hearing customers share their wins.

Jason Longhurst is an accomplished leader in marketing, design, and user experience with over a decade at Domo. As Head of Product Marketing, he drives the mission of making data and insights accessible to all. Previously, as Director of User Experience, he led teams to create intuitive tools for data tasks like transformation and storytelling. Earlier roles, including Creative Director of Product Story and UX Design Manager, showcased his ability to merge enterprise-grade functionality with user-friendly design.