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Operationalizing Data for Persuasion and Influence
Friday, April 2, 2021
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Insight without action is a wasted gift. But action takes persuasion and influence. Regardless of who you are trying to persuade, the proper use of data can influence their decisions. Data-driven decisions are no longer for the chosen few; they are for every knowledge worker in your organization. It's time to put data to work. In this session, we'll discuss how to become a catalyst for meaningful change and how to teach others to do the same.In this session, you'll learn how to:
- Use data as basis of a logical argument for your point
- Demonstrate data literacy to create authority and credibility
- Combine credibility and integrity to sway an audience emotionally
Speakers
Moderator: Donald Farmer, Principal, TreeHouse StrategyMark Drenka, Senior Manager, Tax Digital Consulting, Grant Thornton LLPMarc Runyan, Senior Director, Revenue Operations, ON24April Weitzel, Senior Manager, Analytics, UPMC
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