Birds of a Feather: Using Data Science to Understand Member Behavior

Struggling with clustering your members into meaningful groups beyond Demographics? Learn how Consumers Credit Union in Illinois tackled this problem. By working with the Domo Labs AI team, CCU developed robust behavioral models. This approach focuses on how members interact with the Credit Union, rather than relying solely on common demographic characteristics or simple metrics like account balances.

Here are the key takeaways:

• Learn how behaviors can help define customer engagement.
• Understand why traditional demographics are called “Lazy” at CCU.
• How engaging at an enterprise level is critical for driving data success in your company.