Connections Tour, Dallas

Zak Hemphill has dedicated two decades of his career to advancing technology in the car wash industry. He started his career as a teenager at his father’s double-automatic car wash and helped develop a growing express car wash chain before it was acquired by ZIPS Car Wash. Since 2016, he’s led advances for ZIPS Car Wash, including integrating acquisitions, establishing IT standards and helping to create efficiencies across the company to minimize the growth impact during its heaviest acquisition years that took ZIPS from 54 to 290 locations. In recent years, Zak has focused on data collection and reporting from multiple POS systems. He holds a Bachelor of Science in Systems Engineering with a concentration in Computer Systems and a Master of Science in Management of Information Systems. Zak believes that no task is too unimportant for him to complete, no matter his tenure and he would never ask his team to complete a task he isn’t willing to do. His strong work ethic pours into his personal life through coaching his two children on various sports teams for the last 12 years. Zak has embraced not only coaching his own children, but other kids to make sure they have a positive experience, improve their skills, and develop their ability to work with others. Zak is married to his high school sweetheart and lives happily in North Little Rock, AR.

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Kaylyn Tran is a recent graduate from the University of Houston, where she earned her degree in Computer Information Systems with a focus on Business Data Analytics. As a member of the Daltile Domo team within Sales Operations, she is responsible for developing and implementing forecasting methodologies using existing internal sales data, as well as handling monthly reporting on sales performance and promotional programs. She is passionate about leveraging data-driven insights to solve complex business challenges and is eager to contribute to Daltile's digital transformation efforts. Kaylyn brings a fresh perspective, strong technical skills in analytics and development, and a commitment to continuous learning in the evolving field of business intelligence.

Allen Whitaker brings a lifetime of experience working with data, beginning his career in the U.K. before moving to the U.S., where he has spent the past 21 years. For the past 17 years, Allen has helped lead the Business Insights team at Moroch Partners and currently serves as VP, Sr. Director of Business Insights.

In his role, Allen leads a talented team of Analysts and Data Engineers, continually challenging them to find new and better ways to leverage data—from building robust, insight-driven plans to delivering timely reporting on key performance indicators.

A true data evangelist, Allen is passionate about unlocking the value of the ever-growing volume of data available to us. He continues to explore new ways to make Moroch and its clients more informed, data-centric, and efficient, helping turn data into meaningful insights and better business decisions.

With more than 20 years of professional experience in IT, I specialize in systems architecture and the development of large-scale IT systems. Over the past six years, my work has centered on AWS cloud strategies and analytics, and over the past two years I have concentrated on the design and delivery of Generative AI solutions. In addition, I have served as a Technical Lead for both the AWS Data & Analytics Competency and the AWS Redshift Service Ready program within the AWS Partner Network.

Coming soon!

Nolan Landefeld is an AI Engineering Manager at Domo, specializing in generative and agentic AI solutions. He leads Domo’s AI Labs development team, building innovative AI systems that merge data and AI into practical, impactful products for customers. With a deep understanding of emerging AI technologies, Nolan bridges technical expertise with real-world application, helping organizations unlock new possibilities in their data and workflows through the Domo platform.

Elizabeth Olivarez is the Associate Director of Business Insights & Analytics at Moroch Partners, where she leads data engineering, analytics, and business intelligence strategy. Since 2018, she has specialized in building and scaling solutions within Domo, transforming complex and disconnected data into automated, reliable systems that power reporting, analytics, and strategic decision-making.

Her work focuses on bridging data engineering and business strategy—developing scalable data architectures, automating workflows, and creating analytics solutions that make data more accessible and actionable across the organization. Elizabeth also leads innovation around emerging technologies, including AI and automation, identifying opportunities to streamline processes, expand analytical capabilities, and modernize how teams use data to solve business challenges.

Promoting a culture of innovation and execution is the norm for Adam. As Domo’s vice president of product, Adam leverages eleven years of focused BI software experience combined with a creative background in computer graphics and 3D modeling to drive Domo’s industry-defining products. Adam joined Domo from Corda Technologies where he started as a software engineer and was ultimately responsible for building and growing the company’s services organization. As VP of Product, Adam’s leadership has been critical to Domo’s elegant combination of five core products into one solution, the world’s first business management platform.Adam not only knows how to build a successful product, he knows his way around a body shop. In his free time he restores classic muscle cars and is also a nationally recognized, sponsored RC helicopter pilot.

Coming soon!