Domo Connections:
The AI + Data Tour

Anna Favis is a Senior Analytics Engineer at Sony Interactive Entertainment, where she focuses on Domo platform administration and automation. Over her six years at SIE, she has helped grow Domo from its initial implementation into a platform supporting more than 90 internal Domo development instances and approximately 3,000 monthly active users, as well as reporting delivered to thousands of external partners. Her work focuses on building the automation, governance, and processes needed to operate Domo at scale while enabling teams to build and manage their own analytics solutions. With experience spanning both the business and technical sides of analytics, Anna brings a practical perspective on building BI solutions that work for both the people developing them and the people using them.

Russ Moore is the VP of Enterprise Data Solutions at Consumers Credit Union, which is a fancy way of saying he gets paid to make data less boring. His team’s unofficial motto — “We Get Stuff Done,” a tagline bestowed on them by CCU’s executive team — is no accident: Domo is the engine behind it, giving Russ’s crew the horsepower to turn skeptical executives into AI enthusiasts one live demo at a time. His team’s work spans BI & Analytics, Data Governance, the Enterprise Data Warehouse, and his newest obsession, AI and automation.

Since joining CCU in 2019, Russ has pushed his team past the “just produce another report” mentality and into solving actual business problems — including building IRIS, their Project Intake Chat AI agent that triages and routes requests intelligently, all in Domo. A repeat Domopalooza speaker, he believes the best data stories don’t need a single boring chart — and with Domo adoption sitting at 93% of employees, he’d argue the real win isn’t the dashboard itself, it’s that people trust the numbers enough to use them.

Zac Polin is a Manager of Financial Data & Analytics at Robert Half, where he leads the FD&A Systems and Data Ops team. In his role, Zac specializes in data governance, master data management, business intelligence, and process automation, helping drive scalable data solutions that improve operational efficiency and decision-making across the organization. He is passionate about leveraging technology (especially AI), analytics, and automation to solve complex business challenges and enable better outcomes through trusted, governed data.

Kristen Edwards is a nonprofit leader skilled in turning program data into actionable insight, building dashboards and apps in Domo to support education, medical, and community development initiatives at Rising Star Outreach. She leads fundraising efforts for Rising Star Outreach’s two schools that serve children from leprosy colonies, using data to strengthen reporting, donor engagement, and long-term planning. Previously, Kristen served with Better Days 2020, helping amplify stories and educational initiatives that highlight the rich history of women in Utah and expand public awareness and curriculum adoption. She holds an MPP from the University of Utah and a BA in Economics from Brigham Young University.

Warren Sampson is Senior Director of Corporate Strategy & Technology at S. Martinelli & Company, the Watsonville-based maker of Martinelli's sparkling cider and juices since 1868, and a fifth-generation descendant of its founder. He leads the company's strategic plan, its enterprise PMO, and all of IT, including the data engineering team that built the Domo infrastructure delivering daily insights to the business across Sales, Manufacturing, Inventory, and more. In 16 years with the company, Warren has led the modernization of its financial planning infrastructure, an on-time and under-budget SAP S/4HANA implementation, and the cross-functional effort to exit a legacy manufacturing plant, a 10-year objective delivered without spending any of the allocated capital. Outside of work, he serves on the Board of Mount Madonna School, where he chairs the Audit Committee, and on the Audit Committee of Watsonville Wetlands Watch. He's also an avid sailor, runner, and golfer.

As co-founder and president, Kristefor oversees all aspects of company management, providing vision, strategy and leadership for the growing organization. Kristefor is actively involved in the technical direction of Terrapin, adding his creative insight to both internal and client projects, while also focusing on corporate strategy, finance, and creating an innovative and inviting culture. His personal interests include curling, playing the mandolin, and spending time with his family at Rainy Lake.

Parker Lake is a Senior Manager of Marketing Analytics at Cox Automotive, where he leads solution architecture for the CAMO Retail Marketing Analytics team. His work sits at the intersection of AI and analytics — building intelligent agents, automated reporting pipelines, and write-back workflows that turn static dashboards into active decision tools. Parker has also led marketing attribution efforts for the team, connecting spend and initiatives back to real business outcomes.

Parker originally onboarded Domo for the marketing team and has since become the go-to expert for the platform, pairing that depth with an early embrace of AI tooling to push what's possible with the data. He's a vocal champion for making BI more accessible and self-service, believing the best analytics teams are the ones that empower others to find their own answers rather than gatekeeping the data.

Dr. Kirsten King-Fulton serves as Senior Coordinator in the Office of Accountability & Research for the DeKalb County School District, where she leads work focused on data strategy, performance monitoring, continuous improvement, and business intelligence.

Her work centers on making district data more accessible, actionable, and useful for school and district leaders. She oversees the development and governance of the district's Domo dashboard portfolio, working across departments to connect data, clarify key performance indicators, and build tools that help leaders move from information to action.

Kirsten also contributes to districtwide improvement efforts, including strategic planning, school improvement, professional learning, and the responsible use of emerging technologies. She is especially passionate about creating clear, sustainable systems that help people spend less time searching for data and more time using it to make informed decisions for students and schools.

Matthew Kastner is the Head of Engineering and Founder of ClearSquare. He is a data strategy expert who transforms complex, raw data into scalable systems and actionable insights. By blending design thinking with technical expertise, Matthew helps organizations align their infrastructure and go-to-market strategies to drive measurable growth and strengthen decision-making.

Dave Rollins held various finance roles in Utah businesses dating back to WordPerfect and Novell.  He led international finance efforts at FranklinCovey for more than 10 years until moving to lead data analytics for FranklinCovey in 2018.  After four years of doing it all with spreadsheets, Dave helped FranklinCovey team up with Domo.  That began a shift in the company towards a data-driven culture.  The road has been a bumpy one, but well worth it.

Elizabeth Olivarez is the Associate Director of Business Insights & Analytics at Moroch Partners, where she leads data engineering, analytics, and business intelligence strategy. Since 2018, she has specialized in building and scaling solutions within Domo, transforming complex and disconnected data into automated, reliable systems that power reporting, analytics, and strategic decision-making.

Her work focuses on bridging data engineering and business strategy—developing scalable data architectures, automating workflows, and creating analytics solutions that make data more accessible and actionable across the organization. Elizabeth also leads innovation around emerging technologies, including AI and automation, identifying opportunities to streamline processes, expand analytical capabilities, and modernize how teams use data to solve business challenges.

With more than 20 years of professional experience in IT, I specialize in systems architecture and the development of large-scale IT systems. Over the past six years, my work has centered on AWS cloud strategies and analytics, and over the past two years I have concentrated on the design and delivery of Generative AI solutions. In addition, I have served as a Technical Lead for both the AWS Data & Analytics Competency and the AWS Redshift Service Ready program within the AWS Partner Network.

Desmond Grant brings over 20 years of experience driving technology modernization and transformative solutions, primarily within the public sector. His career spans municipal government, higher education, and K–12 education, where he has led initiatives centered on value-driven innovation, building adaptable and high-performing teams, and aligning technology strategies with organizational objectives.

As CIO of Littleton Public Schools, Mr. Grant recently spearheaded the development of an AI Guidance Framework to support the responsible and effective use of Artificial Intelligence across the district. He is currently leading the development of an analytics and business intelligence platform designed to strengthen data-informed decision-making and advance the district’s strategic priorities.

Mr. Grant holds a Bachelor's of Arts degree in Social Science from the University of Northern Colorado and a Master's in Business Administration from the University of Colorado.

Ellen Lingwall is the Manager of UX at Domo, where she has spent the past 10 years shaping user experiences across a range of products and platforms. Throughout her career at Domo, she has worked across product areas including Dashboards, Domo Everywhere, Analyzer, and App Studio. With deep experience in enterprise UX and data products, Ellen is passionate about creating intuitive, scalable experiences that help people get more value from their data.

Coming soon!

Jessica Zúñiga is a cybersecurity expert and Certified Data Management Professional (CDMP) specializing in Data Governance and AI Readiness. She advises organizations across Latin America and the United States, helping them translate data strategy into practical capabilities that strengthen AI readiness and drive measurable business value. Jessica combines executive advisory experience, academic rigor, and a passion for education with an active commitment to growing the data management community across Mexico and Latin America.

Allen Whitaker brings a lifetime of experience working with data, beginning his career in the U.K. before moving to the U.S., where he has spent the past 21 years. For the past 17 years, Allen has helped lead the Business Insights team at Moroch Partners and currently serves as VP, Sr. Director of Business Insights.

In his role, Allen leads a talented team of Analysts and Data Engineers, continually challenging them to find new and better ways to leverage data—from building robust, insight-driven plans to delivering timely reporting on key performance indicators.

A true data evangelist, Allen is passionate about unlocking the value of the ever-growing volume of data available to us. He continues to explore new ways to make Moroch and its clients more informed, data-centric, and efficient, helping turn data into meaningful insights and better business decisions.

Michael Kravec is a founding member and Chief Customer Officer at BlueYeti, with decades of experience in data, technology, sales engineering, and go-to-market strategy. He has helped scale industry-leading companies in the Modern Data Stack, led enterprise engagements with Fortune 500 organizations, and built high-performing technical sales teams. At BlueYeti, Michael leads customer strategy, technical sales, strategic partnerships, and thought leadership focused on helping organizations realize the value of agentic AI through trusted, high-quality data.

Zak Hemphill has dedicated two decades of his career to advancing technology in the car wash industry. He started his career as a teenager at his father’s double-automatic car wash and helped develop a growing express car wash chain before it was acquired by ZIPS Car Wash. Since 2016, he’s led advances for ZIPS Car Wash, including integrating acquisitions, establishing IT standards and helping to create efficiencies across the company to minimize the growth impact during its heaviest acquisition years that took ZIPS from 54 to 290 locations. In recent years, Zak has focused on data collection and reporting from multiple POS systems. He holds a Bachelor of Science in Systems Engineering with a concentration in Computer Systems and a Master of Science in Management of Information Systems. Zak believes that no task is too unimportant for him to complete, no matter his tenure and he would never ask his team to complete a task he isn’t willing to do. His strong work ethic pours into his personal life through coaching his two children on various sports teams for the last 12 years. Zak has embraced not only coaching his own children, but other kids to make sure they have a positive experience, improve their skills, and develop their ability to work with others. Zak is married to his high school sweetheart and lives happily in North Little Rock, AR.

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Bruce Harris is the Director of Financial Applications & Intelligence at Torchy's Tacos, the Austin-born taco brand that has grown from a single food trailer into more than 100 locations across 16 states. Bruce Harris uses Domo to help meet the brand's commitment to being "damn good," powering the analytics behind Torchy's continued growth. He has spoken about how Domo supercharged Torchy's NetSuite investment, combining core financial reporting with granular point-of-sale and customer loyalty data to produce the KPIs and metrics that drive decisions on staffing, tip allocation, menu optimization, and customer experience. Bruce was an early employee at HomeAway (~#200), helping them prepare for IPO. He previously led internal applications and technology transformation initiatives at MRI Software, Asure Software, and EagleView, and holds an M.B.A. from the University of Texas at Dallas along with a degree from the University of Texas at Austin. He has appeared as a speaker at Domopalooza on data science, and is known for his practical, hands-on approach to helping business leaders harness data and AI for real operational impact.

Wayne is a finance and operations executive who's spent more than 25 years turning fragmented corporate data into the kind of real-time, unified visibility that today's leading BI platforms like DOMO are built to deliver. As Vice President of Finance and Vice President of Sales Operations at Vericast — home to brands including Harland Clarke and Valassis — Wayne specialized in breaking down data silos across finance, sales, marketing, and operations, connecting disparate systems into automated, highly accurate forecasting models. He is best known for designing an executive dashboard that tracked 15 key performance indicators by channel and client, giving leadership instant, actionable visibility into business performance — the same outcome organizations pursue when they invest in modern dashboarding and data-integration platforms. His work consistently transformed raw business intelligence into the clear, connected insights that drive faster, smarter decisions at the executive level.

Kaylyn Tran is a recent graduate from the University of Houston, where she earned her degree in Computer Information Systems with a focus on Business Data Analytics. As a member of the Daltile Domo team within Sales Operations, she is responsible for developing and implementing forecasting methodologies using existing internal sales data, as well as handling monthly reporting on sales performance and promotional programs. She is passionate about leveraging data-driven insights to solve complex business challenges and is eager to contribute to Daltile's digital transformation efforts. Kaylyn brings a fresh perspective, strong technical skills in analytics and development, and a commitment to continuous learning in the evolving field of business intelligence.

Ben Schein has over two decades of experience leading user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As an eight-year Domo user and content creator, Ben brings empathy, intellectual humility, and transparency to his role as SVP of Product, in which he oversees Domo’s Product Management and UX teams, as well as guides overall product roadmap for Domo. Ben also leads Domo’s Strategic Architecture Group (SAG), which advises on architectural patterns for complex implementations. He is a passionate advocate of sparking the fire of data curiosity and innovation for Domo customers across the globe. Prior to Domo, Ben worked at Target Corporation where he led merchandising analytics and enterprise BI capabilities within the Enterprise Data Analytics and BI (EDABI) Center of Excellence. Ben holds a bachelor’s degree in Philosophy, Politics and Economics from the University of Pennsylvania and an MBA in Strategy and Finance from the Carlson School of Management at the University of Minnesota.

Tyler Shifflett leads like an executive but builds like an engineer, bringing over a decade of progressive experience to business intelligence and analytics. He is the founder and Principal Data Engineer of DataUp Consulting, a Minneapolis-based Domo and Snowflake Preferred Partner, where he architects data solutions end to end, from Snowflake warehouses and Magic ETL pipelines to the Beast Mode logic, dashboards, and data models that turn fragmented sources into decisions business leaders can act on.

Before founding DataUP, Tyler held senior data engineering and architecture roles at UnitedHealth Group, Target, Teradata, and Digi-Key, leading enterprise Snowflake migrations and BI platforms across healthcare, retail, and public-sector clients.

Coming soon!

Andrea Henderson is a principal product manager at Domo, managing Domo's Data Transformation products, including Magic ETL. She started her Domo journey ten years ago, helping customers innovate by designing scalable, high-performance data pipelines and pushing the limits of the technology. In her role as product manager, Andrea has used her passion for elegant, robust, and scalable data architecture to lead the direction for Domo’s transformation tools, including Magic ETL. As an avid Magic ETL user (and raving fan) herself, her experience with the feature and deep empathy with the Domo user community make her excited to wake up and “make Magic” every single day. Andrea also co-chairs the Everbody@Domo council, serves as a member of Domo’s Strategic Architecture Group, and is the founder and leader of Domo’s yearly Kids Summer Code Camp. When not working, she most likely has her nose stuck in a book.

Vishakha Shenoy serves as the Director of Data Science at Domo. As a leader, Vishakha works at the intersection of analytics, product, engineering, and marketing in the SaaS world. She leads a high-performing team of data scientists, and together they turn messy data into smart, scalable solutions that move the needle.

As a Sr Data Scientist, Vishakha has a strong background in machine learning, and all things data, but what she really enjoys is connecting the dots between data insights and product decisions. She loves all things Domo - whether it's building predictive models, AI agents, creating customer segments, or building recommendation systems that improve operational efficiency. She loves empowering our customers to make smarter choices backed by solid evidence.

Beth Saenz is a seasoned technology leader with a track record of driving innovation in product development and operational excellence. As VP of Product Operations and Program Management at Domo, she leads teams responsible for engineering program management, release operations, customer engagement programs, and product marketing support.

Beth has held leadership roles at Ancestry.com, Harman (a Samsung company), and the Church of Jesus Christ of Latter-day Saints, where she pioneered digital strategies and embedded Agile practices in hardware-centric environments. She is a passionate advocate for women in tech and actively engages through organizations like Women Tech Council, SheTech, and UVU’s Women’s Impact Lab.

Tasleema (Leema) Lallmamode is a Product Manager at Domo, where she leads product strategy for cloud connectors, Workbench (Domo's on-premise data ingestion tool), and the Connector Library. Working closely with Domo's Connectors squad, she focuses on making it easier for organizations to reliably move data from their source systems into Domo and their CDWs — from expanding connector coverage to improving how customers manage and monitor their data pipelines once they're up and running.

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Ed Pettersson is a Senior Technical Trainer at Domo with a background spanning military instruction, intelligence technology, and global technical training. Before joining Domo, Ed served in the U.S. Army as an instructor and deployed in support of operational missions. He later supported the U.S. Marine Corps and other U.S. and allied forces, training diverse audiences on advanced intelligence platforms and technologies, including Palantir.

Today, Ed designs and delivers technical training programs for a wide range of users, organizations, and skill levels. He specializes in turning complex technology into practical, accessible learning experiences that help people build confidence and apply new capabilities effectively.

Having trained audiences around the world and operated in challenging, high-pressure environments, Ed brings an adaptable, mission-focused approach to every classroom. His engaging instructional style encourages curiosity, questions, and meaningful participation—creating an environment where learners feel empowered to explore, understand, and apply what they learn.

Ken is an accomplished professional with over 30 years of experience in software engineering, product development, and client services. Currently serving as Principal Product Manager with a focus on driving innovation and excellence in product delivery. With a strong foundation in software engineering Ken has consistently demonstrated leadership and technical expertise, contributing to the success of various organizations. Outside of his professional achievements, Ken enjoys fishing, camping with his 10 grand kids and cycling the mountains of Utah.

Sam Vogel is a strategic product and technology leader with more than 13 years of experience turning complex business challenges into scalable digital products and measurable business outcomes. At Domo, Sam leads strategic solutions for enterprise accounts, partnering with executives and cross-functional teams to apply AI, analytics, and technology to high-impact business problems. Prior to Domo, Sam held progressive product leadership roles at Nike, where he led the development of global merchandising capabilities, including new GenAI and multi-agent experiences. Across his career, Sam has helped deliver hundreds of millions of dollars in revenue and operational value while building products that connect strategy, data, technology, and customer experience.

Landon Woollard serves as an Enablement Engineer at Domo, specializing in customer empowerment and technical education. He creates and delivers comprehensive training solutions, ranging from instructor-led courses to self-paced learning, to help organizations unlock the full value of the Domo platform.

Landon brought a strong foundation in education to Domo, having spent five years as a high school mathematics teacher in northern California. During the shift to remote learning, he guided colleagues through technology integration initiatives, an early taste of the enablement work he does today. After relocating to the Utah Valley in 2023 to pursue new opportunities, he joined Domo on the Preferred Support team, where he aligned client goals with internal engineering and consulting efforts before moving into his current role.

Beyond the office, Landon is a competitive endurance runner who is always chasing his next personal best. This spring, he will make his fifth appearance at the Boston Marathon.

Coming soon!

Nolan Landefeld is an AI Engineering Manager at Domo, specializing in generative and agentic AI solutions. He leads Domo’s AI Labs development team, building innovative AI systems that merge data and AI into practical, impactful products for customers. With a deep understanding of emerging AI technologies, Nolan bridges technical expertise with real-world application, helping organizations unlock new possibilities in their data and workflows through the Domo platform.

Jed Peterson is a data enablement leader at Domo based in the Salt Lake City area, with a decade-plus background spanning BI platforms, ETL, and workflow automation. Since joining Domo in 2019, he's grown from Technical Solution Manager into the manager of the Enablement Engineer team, where he leads a team building scalable training programs and enablement strategy.

Jed specializes in optimizing ETL pipelines, designing efficient data workflows, and building Domo Pro Code applications and Code Engine packages that help business teams self-serve and make faster, better informed decisions. He develops customer facing and internal training content from technical documentation to video scripts, and has deep platform expertise across Magic ETL, Beast Mode, App Studio, Code Engine, Workflows, PDP, DomoStats, and Domo Everywhere.

Promoting a culture of innovation and execution is the norm for Adam. As Domo’s vice president of product, Adam leverages eleven years of focused BI software experience combined with a creative background in computer graphics and 3D modeling to drive Domo’s industry-defining products. Adam joined Domo from Corda Technologies where he started as a software engineer and was ultimately responsible for building and growing the company’s services organization. As VP of Product, Adam’s leadership has been critical to Domo’s elegant combination of five core products into one solution, the world’s first business management platform.Adam not only knows how to build a successful product, he knows his way around a body shop. In his free time he restores classic muscle cars and is also a nationally recognized, sponsored RC helicopter pilot.

Coming soon!

As a Principal Product Manager at Domo, Ryan Despain focuses on delivering automation tools that help businesses increase efficiency and scale with confidence. With over 17 years of experience in software development and product management, he specializes in workflow automation and process optimization. At Domo, Ryan has played a key role in launching products like Workflows, Code Engine, and Task Center—accelerating automation and enabling organizations to modernize their operations.

My interests lie in applying data analysis methods to find the signal in the data and solve difficult problems. That interest was piqued in graduate school when I used multivariate data analysis methods including analysis of variance and principal components analysis in my thesis work. Now in a business setting, there are new processes to be improved and a whole new data set to be mined.

Coming soon!