Masterclass: Marketing – Do More with Data (Session 1)

Modern marketing is transformed by data – adtech, martech, marketing effectiveness, digital, mobile, social, attribution – yet, visibility into what’s working and what’s not is delayed and incomplete. Especially for global organisations with significant complexity across product/service lines, geographies, channels and agencies.

With Domo, there is a better way where data, systems, people and process can be unified under one platform to enable more effective marketing execution, operations and strategy. With Domo, marketing organisations become data-driven and ultimately AI-powered.

During the masterclass, we will guide you through:

• Connecting all your relevant marketing data into Domo
• Combining it into a master data table
• Normalizing campaign names coming in from different source systems
• Powering up business impacting dashboards
• Using the dashboards to find business improvement opportunities
• Serving summary and highlight findings to senior leadership