TaylorMade + Domo: Our Journey from Excel to AI and Everything in Between

David Damitz is the director of business intelligence, sales, and service applications at TaylorMade Golf, where he spearheads the strategic use of data to drive global business performance. With a keen focus on analytics, David has been instrumental in transforming TaylorMade Golf into a data-centric organization, ensuring that actionable insights are at the forefront of decision-making processes. David Damitz’s tenure at TaylorMade Golf spans 14 years, a period marked by significant professional growth and contributions to the company. Starting as a BI architect, David laid the foundation for the company’s data-driven approach, implementing systems, such as Domo and Snowflake, that would scale with the organization’s growth. His expertise and vision were quickly recognized, leading to his appointment as the IT director at TaylorMade’s Tokyo office. During his year in Tokyo, David not only adapted to a new cultural environment, but also enhanced the company’s global IT strategy, ensuring seamless operations across continents. In his current role, David continues to drive innovation. He oversees the strategic application of business intelligence across sales and service domains, optimizing performance and customer satisfaction. Under his leadership, the team delivers cutting-edge solutions that keep TaylorMade Golf at the forefront of the industry. Outside of his professional life, David is an avid golfer and enjoys exploring the links whenever he can. In addition, he is deeply involved in the musical community. His participation in the Millennial Choirs & Orchestras as a section leader is a testament to his love for classical and sacred music and his belief in its power to unite and inspire. Beyond singing, he is also known for playing the drums for local musical theaters and bands.