BYU Athletics & WMT: Turning Stadium Data into Game-Day Decisions

Thoughtful data visualization can turn complex datasets into practical tools that support faster, more confident decisions. In this session, BYU Athletics and WMT demonstrate how sports organizations can transform existing data—from fan surveys and ticketing systems to donor engagement and stadium operations—into intuitive, decision-ready dashboards using Domo.

Through spatial stadium analytics and relationship-focused development insights, teams can visualize fan sentiment, behavior, and donor engagement in ways that make patterns easier to understand and act on. By anchoring insights to real operational contexts, like venue sections or donor relationships, athletics departments can quickly identify issues, prioritize outreach, and unlock more value from the data they already have.

Takeaways:

• Add context that drives action: Learn how BYU Athletics combines survey, ticketing, and spatial data to make insights immediately usable.
• Design analytics people actually use: See how intuitive visualizations help nontechnical teams align and act quickly.
• Elevate existing data: Discover how thoughtful data design unlocks more operational value without adding complexity.