How Domo Marketing Tracks Campaigns and Funnel Metrics in Domo

Modern marketing is as much a creative endeavor as it is a mathematical challenge. But when a CEO pointedly asks you to defend your marketing strategy in the boardroom, it’s ultimately the data that decides whether you’re performing up to snuff.

At Domo, we understand the pressure every marketer faces to ensure that their teams produce strong results quarter after quarter, year after year. We also recognize that most companies don’t have unlimited time, people, or budget to invest in unproven marketing tactics. In a digital world where competition for consumers’ attention is fierce, there’s no margin for wasting marketing resources. Strategy needs to be rooted in facts, not intuition or guesswork.   

Do you need to make data-driven marketing decisions that will actually make a difference for your visibility, pipeline, deals, and customers? Are you also prepared to support those decisions the moment your CEO calls you into their office? Domo will empower your people to capitalize on opportunities and effectively demonstrate the bottom-line impact that marketing has on your business.  

We know because our marketing team relies on the Domo platform, too. 

In this article, we’ll share screenshots of an app we built in Domo to track pipeline, attribution, campaign ROI, and more. All data shown has been anonymized for demo purposes—but the setup is virtually identical to the visuals we see inside Domo.

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