Benefits
This AI agent evaluates marketing campaign performance by analyzing underperforming and top-performing products. It appends performance metrics into datasets and triggers alerts based on product-level ROAS (Return on Ad Spend) thresholds.
Problem Addressed:
Marketing teams struggle to identify which products are consistently over-performing or draining ad budget. Traditional campaign reviews are manual and delay quick optimizations. This agent solves that by automating product-level ROAS analysis.
What the Agent Does:
• Begins when a new marketing campaign execution starts.
• Extracts campaign performance using campaign_performance dataset.
• Identifies top 10 and bottom 10 performing products based on ROAS.
• Appends categorized records (under/over-performers) to target datasets.
• Sends targeted alerts for products below the minimum acceptable ROAS.
Standout Features:
• Product-level granularity
• Automatic alerting for low ROAS
• Dataset appending for historical tracking
• Compact and highly automated flow
