Integration and Adoption with Domo: All Response Media’s Journey to Efficiency


In the fast-paced world of media analytics, discover how All Response Media used DOMO to revolutionize their data strategy, slashing time to insight from 2.5 days to just 1.5 hours. With a 20% reduction in support and maintenance costs, they are now expanding Domo’s role to power their proprietary data stack using Snowflake. This integration has not only achieved faster dashboard load times—reduced from 60 seconds to under 5 seconds—but has also transformed how teams access insights, enhancing overall user satisfaction and driving productivity with App Studio.
Here are the key takeaways:
- Working Smarter, not Harder: Learn how Domo allowed All Response Media to dedicate more resources to campaign performance analysis, driving measurable results. See how Domo’s streamlined workflows empower faster decision-making, so teams can respond to market changes with agility and confidence.
- Scale as You Grow: Learn how All Response Media achieved significant cost savings and operational efficiency by using the Domo consumption-based model, which allows flexible scaling, predictable budgeting, and maximized ROI by aligning costs with actual usage.
- Driving Innovation with Tailored Solutions: Discover how All Response Media used App Studio and Domo Cloud Amplifier together with Snowflake to enhance user experience and improve dashboard load times by more than 100%, setting new benchmarks for performance and efficiency.


Laura Ziupsnyte embarked on her professional journey into the realm of data at All Response Media, a leading customer acquisition media planning and buying agency. Initially starting as a digital media executive, Laura found that her growing fascination with data and its profound influence on decision-making propelled her towards her current role as a business intelligence (BI) developer. Her guiding principle is to 'follow the data', ensuring that all decisions and strategies are rooted in solid empirical evidence and thorough analysis. From utilising SQL to leveraging APIs and navigating the complexities of Domo, she is continuously honing her skills to extract value and drive innovation in the ever-evolving landscape of BI.


All Response Media is a data-driven media agency with nearly 30 years of experience, specializing in customer acquisition. As the director of engineering, Raj Degun manages the systems development function. This involves developing the agency's flagship analytical platform, which helps client teams and clients plan, optimize, and analyze campaign performance across both digital and offline media channels. Raj also collaborates closely with All Response Media's data science team to provide clients with a Unified Customer Acquisition (UCA) strategy.
Domo transforms the way these companies manage business.