Fireside Chat with Scott Ruble, Feld Entertainment

In this video, Mark Boothe, CMO of Domo, interviews Scott Ruble, CEO of Feld Entertainment, about the challenges of managing complex global live events. Scott explains how Feld Entertainment operates not just live events but also global supply chains, logistics, and digital media, requiring a sophisticated data platform. Over the past year, Feld transitioned from legacy systems to a modern data foundation using NetSuite, Domo, and Snowflake, enabling real-time data integration and actionable insights that improve safety, performance, and fan engagement, as seen with Monster Jam. They also established a collaborative "war room" powered by AI and middleware to accelerate data-driven decision-making and enhance overall business operations.

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