Fireside Chat with Scott Ruble, Feld Entertainment
In this video, Mark Boothe, CMO of Domo, interviews Scott Ruble, CEO of Feld Entertainment, about the challenges of managing complex global live events. Scott explains how Feld Entertainment operates not just live events but also global supply chains, logistics, and digital media, requiring a sophisticated data platform. Over the past year, Feld transitioned from legacy systems to a modern data foundation using NetSuite, Domo, and Snowflake, enabling real-time data integration and actionable insights that improve safety, performance, and fan engagement, as seen with Monster Jam. They also established a collaborative "war room" powered by AI and middleware to accelerate data-driven decision-making and enhance overall business operations.
Mark brings over 15 years of diverse marketing experience and is passionate about driving Domo’s business growth through marketing initiatives. His mission is to empower all Domo customers and prospects with the insights and tools they need to make better business decisions and achieve their goals. In his previous role as VP of Community, Partner, and Field Marketing, Mark and his teams established new and strengthened existing programs to address customer pain points and create a greater sense of community. They also executed campaigns, programs and events that showcased the value of the Domo platform. Before joining Domo, Mark spent more than 10 years working in customer relations and marketing at Adobe, and worked at Instructure as its senior director of customer marketing. He received his MBA from Utah State University and a bachelor’s degree from Brigham Young University. Outside of work, Mark enjoys spending time with his family and traveling.
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