Fireside Chat with InformData

Lacy Zimmerman is a seasoned marketing leader with over 15 years of expertise in customer lifecycle marketing, advocacy, and storytelling. As Head of Customer and Brand Marketing at Domo, Lacy orchestrates impactful customer narratives, executive programs, and integrated marketing strategies that drive engagement, retention, and loyalty. She has also successfully led content strategy, corporate events, and scalable programs that amplify customer advocacy and brand visibility. Known for fostering high-performing, inclusive teams, Lacy combines strategic insights with creativity to deliver measurable outcomes that elevate both customer and business success.

Marcus Wilkins works as InformData’s lead data scientist and has spent a good number of years in various data science and engineering roles across the realms of robotic process automation, software development, business analysis, and background investigation. His current focus is the development and integration of AI-powered programs into InformData’s Domo ecosystem; he also works closely with key company leadership to deliver accurate and actionable business intelligence data to the organization. Marcus lives on the East Coast of the United States and loves a good cup of coffee, a good book, and the Great Outdoors.