All Response Media drives ad campaign performance with Domo and Snowflake.

Challenge:
This media agency’s data was fragmented across dozens of media platforms.

Solution:
The agency centralized data in Snowflake while using Domo for real-time access and visualization.

Impact:
Report delivery time dropped from 2.5 days to one hour, while reporting usage grew by 230 percent.

How Europe’s top media agency delivers faster insights and better client outcomes

As Europe’s number-one performance media agency, All Response Media combines media planning and buying with advanced data science capabilities to drive customer acquisition campaigns for top global brands. With Domo and Snowflake, All Response Media created a modern data stack that drives faster insights, improves decision-making, and delivers a smarter approach to measuring client campaign performance.

“We use Snowflake for the storage of the data, and then Domo as the BI tool for presentation,” said Raj Degun, director of technology at All Response Media. “The combination of the two platforms working together helps us close the data gap and deliver insights faster to our client teams.”

Modernizing performance reporting at scale

Before Domo, All Response Media’s reporting process was time-consuming and manually intensive. Data was spread across dozens of media platforms, which often had to be manually collected and verified before it could be analyzed. Meanwhile, campaign teams relied heavily on spreadsheets to compile and distribute performance updates, which made reporting slow, repetitive, and error-prone.

“We had so many worksheets, and our clients were getting distracted with how many reports we sent them,” said Laura Ziupsnyte, BI developer at All Response Media​.

To improve speed and scalability, All Response Media added Snowflake as its central warehouse for campaign performance data, along with Domo for real-time data access and visualizations to explore and share insights. Together, the two platforms give All Response Media a single source of truth at speed and scale.

With Magic ETL and Cloud Amplifier, Domo’s native Snowflake integration, All Response Media was able to easily connect more than 170 data sets together for a unified view of all its marketing performance data.

“It used to take days to go to each platform, pull all the data, combine and analyze it in a spreadsheet, and then get a report to a client. With Domo, we have preset dashboards that are automatically updated. All we need to do in the morning now is look at the data, add our insight, and send it to the client. What used to take 2.5 days now takes one hour,” Ziupsnyte said. 

Domo’s consumption-based pricing model allows All Response Media to maximize their use of Domo’s full platform without restrictions. “The consumption model really opens up opportunities for us to scale our usage and provide Domo to all our users instead of worrying about license costs,” Degun said.

Domo + Snowflake: Building a foundation for scale

‍With campaign data flowing in from dozens of digital platforms for hundreds of clients, having a scalable and centralized warehouse is essential. All Response Media uses Snowflake to handle data ingestion and storage across media channels, analytics platforms, CRM systems, and client-specific feeds. This ensure that the agency’s media planners and account staff create and manage campaigns using a consistent, reliable data foundation. The agency also provides clients with direct access to their Domo dashboard for full visibility into campaign performance.

“Our clients can uniquely see how decisions get made and get to mark the agency’s homework, if you will. This transparency gives our clients an unfair competitive advantage,” said Colin Gillespie, chief strategy officer at All Response Media.

All Response then uses Domo to curate insights in a way that is accessible across the business. By decoupling storage from BI, All Response Media can manage data governance and complexity in Snowflake while delivering user-friendly dashboards and reporting through Domo.

“You have to find the right tool for the purpose,” Degun said. “Snowflake gives us the compute and storage, and Domo delivers insights. It’s a very robust combination.”

Increasing reporting usage by 230 percent

Thanks to Domo and Snowflake, All Response Media saw a dramatic shift in how teams access and use data. Instead of waiting on custom reports or wading through spreadsheets, teams across the agency can now explore performance metrics and campaign results in real time using self-serve dashboards.

“We saw a 230 percent increase in reporting usage over the last year and a half,” said Ziupsnyte. “It shows how much more data-driven we’ve become as an agency.”

“Domo answers all those questions our digital teams have: where the spend is, campaign performance, what is driving conversions,” said Degun. “With Snowflake and Domo, everything is faster and more reliable now.”

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