When Data Meets Manufacturing Demand: Marketing That Matters

In manufacturing, marketers operate under unique pressure. They’re expected to support complex product lines, global markets, and fast-shifting demand—often with fragmented tools and data that don’t reflect the pace or scale of the business. Unlike consumer brands with direct feedback loops, manufacturing marketers must make decisions without always knowing what’s resonating, which channels are paying off, or where to pivot next. Data isn’t lacking, but clarity is.  

That’s where Domo comes in. By unifying data from across systems, teams, and geographies, Domo helps marketing leaders see what’s working, prove their impact, and move with confidence. Whether it’s lighting up revenue in retail, fine-tuning product launches, or keeping cold chains cold, these brands are showing how data can make marketing smarter and more actionable.

Here are five manufacturers using Domo to turn marketing data into business results.

Zippo: Lighting up new revenue

Zippo is one of the most recognizable brands in the world, best known for its windproof lighters. The company has evolved into a global lifestyle brand with hundreds of products and a presence in over 160 countries.

Challenge: With such a wide reach, Zippo struggled with fragmented marketing data. Teams in different countries and product lines worked from disconnected systems, making it hard to see what was working and what wasn’t. They were missing a single shared view of performance.

Solution: Domo helped Zippo unify its marketing data from paid, owned, and social channels into a single platform. Now, teams across regions collaborate using shared dashboards, with real-time data accessible at every level of the business.

Impact: By bringing its data together, Zippo increased attributed revenue by 12 percent and boosted cart flow revenue by 32 percent. The company also saved $250,000 annually in shipping costs by identifying inefficiencies. And Zippo has now extended its use of Domo beyond marketing into finance and sales, empowering more teams to act on insights.

Read the full Zippo story

Trove Brands: Making data a daily habit

Trove Brands—maker of BlenderBottle®, Owala®, and other lifestyle products—designs practical, stylish gear sold in over 90 countries. With a lean team and rapid growth, they needed a data strategy as innovative as their products.

Challenge: Each department had unique reporting needs, and the existing tools weren’t scalable. Teams often relied on manual reports or waited on IT for updates. The lack of a unified system made it hard to act quickly.

Solution: Trove implemented Domo to create a single source of truth for business intelligence. Executives, marketing, sales, logistics, and even legal teams now use Domo dashboards to monitor performance and make decisions. Custom dashboards allow reps to see their own performance in near real time.

Impact: Trove uses Domo not just to track sales and operations, but to shape its culture. Anonymous employee feedback flows through Domo to department heads, helping build a better workplace. Domo has enabled Trove to become more responsive, collaborative, and data-driven across the board.

Read the full Trove Brands story

La-Z-Boy: Seeing the business on one page

La-Z-Boy is a household name in home furniture, known for its recliners and custom seating. With over 11,000 employees and millions of product combinations, managing performance across departments was a tall order.

Challenge: Teams across finance, logistics, operations, and marketing were working from different systems. Pulling data together was slow and often inaccurate. Leadership lacked a clear, real-time view of the business.

Solution: Domo helped La-Z-Boy bring data from more than 20 departments into one unified platform. Departments like Quality, Credit, and Supply Chain now monitor key metrics in real time. A central executive dashboard gives leadership an at-a-glance view of performance.

Impact: The company increased consolidated sales by 10.2 percent and improved efficiency across its business units. Teams can now see problems before they escalate, reduce bottlenecks, and focus on their most important initiatives. As BI manager Erika Janowicz said, “You’re not taking random numbers from five different spreadsheets...[all the data is] actually right in front of you.”

Read the full La-Z-Boy story

Grünenthal: Proving what works in pharma marketing

Grünenthal, a pharmaceutical company specializing in pain management, operates in more than 25 countries. In a highly regulated industry, it struggled to evaluate the effectiveness of its marketing and sales efforts.

Challenge: Without access to prescription-level data and with limited feedback loops, Grünenthal couldn’t tell which campaigns were working. Teams relied on gut instinct, and results varied widely across regions.

Solution: Using Domo, Grünenthal built advanced dashboards and econometric models that show how marketing activities impact sales. Within weeks, they launched a pilot dashboard, revealing that one activity was five times more effective than others.

Impact: Grünenthal now uses Domo to run and evaluate marketing analytics across 19 countries. Leaders and local teams can focus on what works, improve patient outcomes, and justify investments with real data. The shift to data-driven decision-making has changed the company’s culture and empowered teams to act with confidence.

Read the full Grünenthal story

Emerson: Helping customers stay cool

Emerson’s Cold Chain business keeps perishable goods safe during transport. From ice cream to vaccines, their sensors monitor temperatures across global supply chains. But making sense of all that data was a challenge.

Challenge: Emerson had no easy way to turn their raw IoT data into insights for customers or internal teams. They needed a way to present complex information clearly, in a format that supported real-time decisions.

Solution: With Domo and Domo Everywhere, Emerson created customer-facing dashboards that track temperature and compliance data. Internally, teams use Domo to evaluate system performance, optimize product design, and understand how marketing spend ties to revenue.

Impact: Customers now use self-serve analytics to manage cold chain performance. Marketing has become a revenue driver, not just a cost center. As one executive put it, Domo has helped Emerson shift from being a product provider to a strategic partner.

Read the full Emerson story

Whether you’re selling sofas, supplements, or smart refrigeration, marketing in manufacturing gets easier when your data is all in one place. Want to see what that looks like in your business? Let’s talk.