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Halloween planning at my house has become its own kind of art form. My 17-year-old mostly humors me when I bring up costumes. My 15-year-old and her best friend are going as Coke and Sprite. And my 12-year-old joked about throwing on a walking boot and going as Tyrese Haliburton—because he’s injured.
Watching all that creativity unfold made me curious how everyone else is approaching Halloween this year. So, naturally, I turned to Reddit.
How we collected the data
To see what everyone else was talking about, I turned to Reddit, just like we did for our 2024 Halloween analysis. If you want the unfiltered version of Halloween—the real questions, hot takes, and sometimes strange debates—it’s all there. I pulled posts from three of the most active Halloween communities: r/Halloween_Costumes, r/halloween, and r/HalloweenCostume.
Using Domo’s JSON No Code Connector, I set up an OAuth connection to bring in the raw threads. From there, I used Magic ETL to join everything together, extract the keywords from the titles, and track which posts drew the most comments. In total, I analyzed 966 posts across the three subreddits. The result was a snapshot of the costumes, questions, and curiosities driving Halloween 2025.
The top questions on Reddit for Halloween 2025
At the time of publication, the most popular post of the year was “Who should I be for Halloween based on my appearance? :)” Hundreds of strangers weighed in with suggestions, proving that personalized costumes are the new holy grail. People want ideas that feel unique to them, not off-the-rack costumes in a plastic envelope.
Couples and partner costumes are still alive and well. “Costumes for my boyfriend and I” was one of the top threads, with everything from Barbie and Ken to Mario and Peach still in rotation.
Accuracy also looks like a growing obsession. Posts like “How do I look more like Moana?” or “Would this dress work for Jessica Rabbit?” show just how far people will go to get the details right.
Then, a few surprising themes for Halloween costumes in 2025
Then there’s the unexpected: several threads about recycling wedding dresses. Some are going spooky, some silly, but it’s clear that upcycling has made its way into the Halloween zeitgeist.
And of course, the age-old debate made its return, literally. “Is 17 too old to trick-or-treat?” “What about 18?” The answer, at least according to the comment sections, is that nobody agrees, but everyone has an opinion.
See what the numbers say about Halloween 2025
So whether you’re coordinating with a partner, dusting off a wedding dress, or just wondering if Shrek is still funny, the data suggests Halloween 2025 is shaping up to be lively, creative, and full of community debate. And if you ask me, there’s no age limit on Reese’s pumpkins.
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Ben Schein has over two decades of experience leading user adoption and implementing large-scale BI and analytics initiatives that deliver quantifiable business value. As a Domo user and content creator for over a decade, Ben brings empathy, intellectual humility, and transparency to his role as Chief Analytics Officer, SVP of Product, in which he oversees Domo’s Analytics strategy, Product Management and UX teams, as well as guides overall product roadmap for Domo. Ben also leads Domo’s Strategic Architecture Group (SAG), which advises on architectural patterns for complex implementations. He is a passionate advocate of sparking the fire of data curiosity and innovation for Domo customers across the globe.
Prior to Domo, Ben worked at Target Corporation where he led merchandising analytics and enterprise BI capabilities within the Enterprise Data Analytics and BI (EDABI) Center of Excellence.
Ben holds a bachelor’s degree in Philosophy, Politics and Economics from the University of Pennsylvania and an MBA in Strategy and Finance from the Carlson School of Management at the University of Minnesota.
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