Radiant Results: Sol de Janeiro’s Success with Domo and NetSuite

Financial metrics matter to everyone in a company, not just those in finance and operations. That’s especially true in a company experiencing hypergrowth, like Sol de Janeiro. The beauty company launched in 2015, and its first product—Brazilian Bum Bum Cream—went viral. Sol de Janeiro has grown lightning-fast ever since.

We spoke with Caio Pimenta, senior manager of global analytics, about how Sol de Janeiro brings financial metrics that matter to everyone in the business—and how the Domo and NetSuite integration makes that possible.

I joined Sol de Janeiro in 2022 to build the business intelligence (BI) arm from scratch. I wouldn’t even call it business intelligence anymore—it’s about growing data and analytics capabilities throughout the business.

As a company, we’re experiencing hyper-growth after only nine years in business. Before, we didn’t have a BI tool, a data warehouse, or a data lake—nothing. So, we started our journey in 2022, doing extensive research in all the data tools. We decided to pick Domo and launched in January 2023. By June 2024, we had almost 200 users. It’s really embedded into the company, and we’re also starting to expand into custom apps.

We started integrating NetSuite with Domo right off the bat in January 2023. Back then, a lot of our business was very siloed between departments. My team sits in a global department, which means we tailor services to the entire company.

One of our needs was to eliminate those silos and focus on data integrity. Everyone needs to know how our sales are doing. Key stakeholders need to know about all of our shipments and all of our products.

Over time, we added new use cases for our supply chain and finance functions. One of these is master data management, standardizing all of the SKUs and their categories.

Some of our people have NetSuite access because they’re the ones inputting purchase orders, recording sales, changing shipments, etc. But many of our business users don’t have NetSuite access, because they don’t need to be in the tool itself. Instead, they rely on Domo to view and pull the ERP data relevant to their roles.

One example is month-end reports. I would estimate that these reports—for example, of cost of goods sold (COGS) and gross margin—would take our finance team a couple of days to assemble. It involved getting all the data, identifying any issues, and filling in more details where needed. Domo has helped accelerate the process; now, it takes about 30 minutes.

We got buy-in for Domo by showing its value—particularly by sharing how the tools could save time in people’s days.

Integrating Domo has also allowed us to connect to other data sources for a more complete view of retail performance. For example, we have also enabled real-time tracking of shipments, facilitated by our Shopify platform.

This feature is particularly beneficial during high-sales periods like our July sale and Black Friday.

Despite having all the necessary data, we needed a presentation view that was visually appealing and easy to use.

NetSuite provides an excellent ERP system for Sol de Janeiro. Its capabilities help eliminate the silos that could keep the company from thriving and ensure the financial metrics that matter live in one streamlined place.

If you’re ready to see how NetSuite and Domo together can strengthen your business, explore more inspiring success stories and valuable resources.