Hack the Domo Stack: Monetizing Your Data

Data is more than just a means to an end. When you package your data as a product, you can generate a steady stream of revenue for yourself or your company, especially if you have the right tools to deliver valuable data in real time. You just have to identify the right market, rife with opportunity. So, in the August 2025 edition of Hack the Domo Stack, we’re sharing how one customer made it happen.

James Gossling wasn't about to pass up his chance to rake in revenue from data analytics when he spotted his goldmine in the Amazon marketplace. A veteran in e-commerce with a background in business intelligence, Gossling launched his company Bispoke a little over four years ago. Bispoke offers Amazon vendors tools to easily analyze their sales, traffic, inventory, and ad data through an easy-to-use Chrome extension.  

“I have a really intimate understanding of just how important business intelligence is,” Gossling explained. “Even at the large enterprise levels, there are a lot of companies that just don’t have their stuff together with BI. So I thought, there’s a business in this.”

Turns out he was right. His clients have managed more than $1 billion worth of revenue through the Bispoke platform. And, in 2024, Gossling worked with four out of the top 100 Amazon stores, two of which ranked in the top 20 storefronts.  

So, what’s powering his success? His old friend Domo. Keep reading for the playbook, or watch his full Domopalooza breakout session:

BI monetization: Four ways to monetize data using Domo Everywhere

Gossling was an early adopter of the Domo platform and has used our data products at various companies before settling into his role at Bispoke. One tool in particular the he loves is Domo Everywhere, which has made it easy to integrate all the analytics he performs within our platform into his own product. This way, his clients can easily access the dashboards, visualizations, and data they’re looking for. This embedded reporting feature can be tailored to specific customers to give them a personalized and secure data experience that easily scales when needed. It’s valuable for the clients and lucrative for Bispoke.  

The good news for you is that Gossling is not afraid to share the wealth (read: his insights on creating wealth). In fact, he joined us for Domopalooza 2025, where he and Matthew Kastner, head of engineering at Clearsquare, explored how to build a data monetization strategy. So let’s hack the stack and learn how Gossling thinks other entrepreneurs can turn data into dollars with Domo.  

1. Deliver data where customers already work  

A lot of companies want to connect to APIs to automate how they get their data. Gossling points out that Domo has tools already in its platform to make that process simple.  

“I think what sets Domo [apart] from all the other tools out there is that you can pull that data and transform it for these customers, [making it] ready for them to ingest in their systems,” he explained. “They might not want to deal with BI. They already have their spreadsheets. Meet them at their spreadsheets and get their money.”

How do you do that? Gossling points to two features:

1. Writeback connectors: With close to 100 native writeback connectors, you can provide data directly to your clients’ databases and automate processes for those clients.
   
   ▶️ Watch how writeback connectors work.
2. Publications: Domo Publications allow you to publish data and dashboards to other Domo instances and to external instances.
   
   ▶️ Watch to learn how to build a publication and add subscribers. Finalize your publication’s details. Lastly, secure approvals and sync data to your subscriber’s instance.

2. Offer ready-to-use dashboards with subscriber instances  

Start selling prebuilt subscriber instances from within Domo.  

If you have data that customers want, and you’re on consumption-based pricing, Gossling says to take advantage of the subscriber instance menu and build out these sub-instances with ready to use data and dashboards. Encourage your clients to use Domo.  

“Power them up a sub-instance, and they have all the options and all the documentation that already exists in Domo to teach themselves,” he explained. “You can start them off with that publication. They get a dashboard out of the box. How nice would that be with your Domo instance when you signed up?”

Creating this self-service option allows you to be hands off, while still keeping everything you and your clients need in-house.

▶️ Watch to learn how to create sub-intances and check the output.

3. Build branded experiences your clients can own  

Many agencies and companies want to build their own software but feel unsure about how to do it, which Gossling sees as a big money-making opportunity.

“Domo looks an awful lot like software to me, and I know how to build in Domo really well, so let’s monetize that,” he said.  

For users who are able to identify a niche market with high-value customers, it can be worth it to invest in white-label, branded experiences to make clients feel like they’re truly working in their own software. Tailoring to the client can help boost customer loyalty and reduce churn, even if it just means building apps in Domo with a Pepto Pink design motif.  

How can you create long-term revenue from incorporating white-label services?

1. Implementation fees: Get paid upfront to build out their instance. Many of your clients don’t understand how intuitive and easy Domo is to build with, so when you deliver your product on time and under budget, they’ll be impressed.  

2. Recurring revenue: Once you’ve built out their instance, you can start streaming data to it and charging them a monthly fee to keep it operational. Their instance will become a must have in order to generate necessary business insights.  

3. Customization charges: Once it’s integrated into their systems, it’s inevitable that they’ll want to tinker and adjust with the instance or the app. Those ongoing customizations can come at a premium for the customer, making it an opportunity for your business

At the end of the day, you’ll still probably be less expensive than an in-house engineering and development team, Gossling says, so you can think of it as a win-win.  

▶️ See the end user’s branded experience, then learn about James’ upsell strategy.

4. Automate and scale with prebuilt apps and workflows  

For Gossling, one of the great parts about working in Domo is that other companies are funding the research and development of everything that his business is building.  

“All these companies are paying me to build the best Amazon software on the market,” he said. “I have this massive battery across all these apps that I’ve created of reports, cards, charts, [and] data models. It’s all perfect.”  

And while he has been able to use Domo to build custom products for those especially high revenue generating clients, this trove of information is helping him develop an out-of-the-box, affordable solution for clients that don’t have as much money to spend. Being able to understand what common functions and information most clients are looking for also allows him to identify which other Domo features he can employ to deliver solutions at scale.  

“You can lean hard into automation now,” Gossling said. “Use all the workflows, everything that you’ve built to collect their credentials, run Domo workflows that can create connectors, create data sets, run ETLs, create users, and stand back and let the money print.”

▶️ Learn how and why James launched Bispoke Sidekick, a Chrome extension to increase adoption, then see how it looks and how it works behind the scenes.

Start your entrepreneurial journey with Domo

You don’t have to build a whole SaaS platform to turn your data into a product. Bispoke’s success showcases how Domo Everywhere can help you package insights, apps, or experiences and sell them to customers—in a way that creates value and earns you a profit.  

So open the door to new revenue streams, stronger customer relationships, and differentiated services without spinning up a separate product from scratch. And chat with our sales team to learn how Domo Everywhere can help you deliver a better data experience for your customers and your partners.