6 Customers Dominating the Sports Sector with Domo

Dodgeball isn’t just for the schoolyard anymore. Adults across Australia are hitting the court to duck, dive, dip, and dodge their way to victory. But managing all the disparate leagues the players belong to is far from child’s play.

Behind the competitive university, local, and state leagues popping up across the country is the Australian Dodgeball Federation (ADF), the official governing body of dodgeball in Australia. While players are out on the courts enjoying the games, officials like ADF President Reece Strong are working to manage the logistics and operations of the nonprofit, ensuring that the volunteer-driven organization is meeting the needs of its member leagues throughout the country.

Facing disconnected sources of data from each league, Reece admits to having blind spots that can make it difficult to efficiently operate the organization’s different events and programs. So he turned to a familiar solution—Domo—where he also works as an account development manager.

Through Domo for Good, which allows nonprofits to use the data platform for free, the ADF has built finance, marketing, and operations dashboards that have enabled the organization to better collect and analyze data. Using the platform, the ADF can make critical decisions about business activities like advertising efforts to attract new players and fuel growth in dodgeball leagues.

“I’ve been able to track the attributions of people who see an ad, go to our website, click our members’ links, and start visiting their websites, which is quite powerful, because it helps me start to show some of the value that I’m providing our member organizations,” Strong said.

The platform has also helped him better manage the organization’s financial health by tracking spending on training programs and travel for players attending different ADF-run events. With easy-to-understand financial dashboards, he can provide a clear picture on finances to other volunteers leading their programs across different Australian regions.

“It’s really just about making our volunteers’ lives easier and more streamlined,” Strong said. “These people are time-poor enough and they’re not getting paid to do this…I don’t have a lot of volunteers so [I don’t want] the ones I do have to burn out.”

The ADF is just one of many sports-centric companies using Domo’s tools to make data-driven decisions that can help them score wins for their members, customers, and fans. Take a look at five other companies that are hitting it out of the park with the help of Domo.