Self-Serve Donor Segmentation for Membership and Retention Teams

The problem

Membership and development teams ask the same retention questions every week—which lapsed donors are worth a mailer, which channels produce the most loyal sustainers, who's about to cancel—and end up either waiting days for a consultant report or relying on intuition. The data exists; the answer doesn't.

What this app does

A self-serve donor intelligence workspace. The team opens to an at-risk sustainer list pre-filtered and sorted by cancel-risk signal—the urgent action is already visible. From there, a channel-by-LTV view, cohort retention curves by acquisition year, and lapsed-donor reactivation tiers are one click away. The standing weekly question—where to focus retention effort—gets answered in under sixty seconds without a single ticket to analytics.

Key takeaways

• At-risk sustainer list waiting on app open
• Channel and LTV comparison without manual grouping
• Cohort retention curves by acquisition year
• Self-serve segmentation replaces ad-hoc analyst requests

Who it's for

Nonprofit membership, development, and donor analytics teams who need to make weekly retention and acquisition decisions without queueing for a consultant.

Answer your Monday retention question in 60 seconds

See how Domo can turn your donor data into a standing self-serve segmentation app—so your membership team acts on signal, not intuition.

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