AI-Generated Reporting Insights for Media Planners and Buyers

The problem

Media planners and buyers spend hours each reporting cycle staring at dashboards, eyeballing patterns, and rewriting the same narrative bullets for client decks. The data is already in the platform—but the synthesis step is manual, repetitive, and always due before a meeting.

What this app does

An automated insight studio for reporting cycles. The user picks a cadence—weekly, monthly, or quarterly—and the app generates narrative thought starters tied to current campaign performance. Cadence-aware framing means the language fits the meeting (this week vs. this quarter), and threshold or anomaly events surface as watch items or action items instead of buried chart annotations. Drill paths take a planner from a sentence to the underlying campaign, platform, or line item.

Key takeaways

• Ready-to-share narrative insights for every reporting cadence
• Anomaly and pacing flags surfaced as watch items, not chart noise
• Drill paths from narrative to campaign, platform, or line item
• Reporting prep ritual collapsed from hours to minutes

Who it's for

Media planners, buyers, and account services leaders at advertising agencies who write recurring performance narratives for client teams.

Skip the dashboard scan, start with the story

See how Domo can turn your campaign data into client-ready narrative insights for every reporting cycle. Request a tailored insight engine for your account teams.

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