AI Channel Mix and ROI Modelling for Healthcare Media Planners

The problem

Media planners at a specialist agency spend days pulling fragmented audience data, building channel mix models in spreadsheets, and defending allocation decisions to skeptical brand clients without a clean number to point at. Multi-day analysis cycles get in the way of the conversation that actually matters.

What this app does

A segment-aware channel mix and ROI engine. A planner picks an audience segment—by specialty, disease area, or geography—and sees a unified profile of historical engagement across channels. Inputs for spend, channel weights, and awareness target return a projected ROI with the assumptions visible. The recommendation engine surfaces the top-performing channels for that segment, flags where historical data is thin, and supports side-by-side scenario comparison.

Key takeaways

• Channel mix recommendations grounded in historical campaign data
• ROI projections returned in under a minute per scenario
• Highest-engagement channel per segment surfaced proactively
• One interface replaces fragmented systems and manual modelling

Who it's for

Media planners, audience strategists, and brand marketing leaders at healthcare, pharma, and specialty advertising agencies.

Walk into every client meeting with defensible numbers

See how Domo can turn your historical engagement data into segment-level channel recommendations and ROI projections. Request a tailored planner for your brand teams.

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