Benefits
The Engagement Optimization Agent performs advanced behavioral cohort analysis to identify high-performing day/time slots, optimal channels, and campaign strategies that maximize engagement rates and ROI. Designed for CRM and performance marketers, it operates over campaign_historical_data to extract actionable insights using clean logic, realistic business justifications, and precise calculations.
Problem Addressed:
Aging or overstocked inventory often leads to unnecessary carrying costs, financial losses, and inefficiencies across storage locations. Manual review of inventory health is time-consuming and prone to delays.
What the Agent Does:
AI agent identifies the most impactful day and time combinations to send Email and SMS campaigns using historical CRM data. It performs cohort-based analysis on engagement metrics and provides actionable strategy insights to CRM teams.This AI agent Also automates cohort-based A/B testing simulations using real performance data across Email and SMS campaigns. It evaluates variant performance, identifies statistically significant lifts, and generates insights with marketing-grounded justification
Standout Features:
● Cohort-Driven Performance Intelligence
Uses send-day and hour-based cohort analysis to identify peak engagement windows and optimal messaging strategies across both Email and SMS channels.
● ROI-Focused Channel & Campaign Insights
Evaluates Email vs SMS using real ROI and conversion metrics to recommend the most cost-effective engagement path per campaign.
● Automated A/B Test Generation with Real Lift
Simulates 10 real-world A/B tests using historical campaign variants, ensuring at least 38% performance lift based on open, click, or conversion rates.
● Marketing-Contextual Recommendations
Every insight is supported by realistic marketing rationale no generic conclusions enabling strategic decision-making tailored to campaign tone, urgency, or promo timing.
