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Psychological targeting, the practice of influencing behavior through interventions customized to personality traits, burst onto the world stage in 2018, when Cambridge Analytica’s involvement in the 2016 U.S. presidential election made international headlines. The company had allegedly created psychological profiles of millions of Facebook users without their knowledge and then hit them with fearmongering political ads tailored to their psychological vulnerabilities. Since then, there has been a lot of speculation about what psychological targeting can and cannot do. Some have declared it the next frontier of psychological warfare, while others have brushed it off as marketing swamp water...

Transparency, efficiency and citizen input are among the main ideals of the post-pandemic government landscape. Dashboard technology offers a way to do that but must overcome historical challenges. The city of Edina, Minn., has finally outgrown Excel — at least when it comes to crafting the next municipal budget. It’s the type of move that could play an increasingly important role in the post-pandemic government technology industry. Just over than a month ago, the Minneapolis suburb with some 53,000 residents began using a public dashboard from Envisio. The city will use the tool to keep track of priorities, goals...

Data can be a game-changer for your business but you must own the right team and processes to leverage it. The best organizations, today, hire data product managers to organize their data. So, who is a Data product manager? And What do they do? Let us find out here. A data product manager deals with data primarily and he/she processes, collects, organizes, stores, and shares data within the organization. These managers are responsible to find ways to leverage data flow throughout the entire lifecycle of a product so that the same can be used to build and improvise a product....

It’s October 1950. Alan Turing, the genius who cracked the Enigma code and helped end World War II, has just introduced a novel concept. It’s called the “Turing Test,” and it’s aimed at answering the fundamental question: Can machines think? The world laughs. Machines — think for themselves? Not possible. However, the Turing Test sets in motion decades of research into the emerging field of Artificial Intelligence (AI). This research is conducted in the world’s most prestigious labs by some of the world’s smartest people. Collectively, they’re working to create a new class of computers and machines that can, indeed,...

Business intelligence (BI) is a set of strategies and technologies enterprises use to analyze business information and transform it into actionable insights that inform strategic and tactical business decisions. BI tools access and analyze data sets and present analytical findings in reports, summaries, dashboards, graphs, charts, and maps to provide users with detailed intelligence about the state of the business. The term business intelligence often also refers to a range of tools that provide quick, easy-to-digest access to insights about an organization’s current state, based on available data...

Data is power. Yet if you are like many retailers, that power is only bestowed on a handful of executives who spend most of their time in the back office. That’s hardly a recipe for success, especially when most of your employees are serving customers on the frontlines and their actions can make or break your business. The good news is that we are seeing a shift beginning to happen across retail as the power of data is being extended from small groups of executive decision makers to everyone at all levels, in all departments. Take, for example, Harmons...

The Asia-Pacific vice-president of software company Domo says he often comes out of the water ready to make decisions. He answers our Time Out Q&A. Peter Steggall is vice-president for the Asia-Pacific region at Domo Inc, a cloud software company specialising in data visualisation and business intelligence tools. He lives in Sydney. How long have you been surfing and how did you get into it? I was always fascinated by the sea. As a small child in the UK, I remember being mesmerised by the waves, both in and out of the...

The Business Intelligence landscape has changed, and it’s no longer just the domain of the analyst or IT. But the transition to self-service BI isn't a straightforward path. Brian Jackson of Texas Tech Credit Union shares how Domo helped his firm navigate the pitfalls. The quest for self-service Business Intelligence (BI) has been a Holy Grail for businesses across all industries. After all, there’s a big gap between the ability to capture and access data, and utilizing it for decision-making at all levels. I caught up with Brian Jackson, Chief Information Officer at Texas Tech Credit Union (TTCU) who shared...

Business intelligence (BI) enables companies to harness insights from massive amounts of data. But doing so requires overcoming a range of strategic and tactical challenges. Every day, organizations of every description are deluged with data from a variety of sources, and attempting to make sense of it all can be overwhelming. So a strong business intelligence (BI) strategy can help organize the flow and ensure business users have access to actionable business insights. “By 2025, it’s estimated we’ll have 463 million terabytes of data created every day,” says Lisa Thee, data for good sector lead at Launch Consulting Group in...