Storytelling with Data: How to Communicate Data to Decision-Makers

Move beyond visual overload and organize analysis around the questions business leaders actually ask. In this educational session, Shane Bertola from Cricut will help you bridge the gap between data teams and business leaders by sharing structured thinking and storytelling principles used to design clear, actionable dashboards. Attendees will learn key principles that help you in practice to frame analysis, curate data stories, and communicate business performance to executives, so leaders can quickly understand what matters and take action.

Takeaways:

• Apply structured thinking first: Draw on frameworks such as Barbara Minto’s Pyramid Principle to clarify the core message, organize insights, and decide what belongs in a dashboard before crunching your data.
• Use storytelling to communicate insights: Understand how to translate complex analysis into a clear narrative that speaks the language of the business and resonates with executive audiences.
• Design for decision-making: Discover how to anchor dashboards in business context and baselines to help leaders quickly understand what changed, why it matters, and what action to take.